JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Fooled by Glowing? The Role of Social Commerce Constructs in Building Trust on Intention To Buy

Pramesti, Betrice Gita (Unknown)
Iqbal Daulay, Muhammad Yasser (Unknown)

Article Info

Publish Date
04 Jul 2025

Abstract

This study examines the effect of social commerce constructs on purchase intention through trust in overclaimed skincare products among Bengkulu City consumers. Using a quantitative approach with 220 respondents via purposive sampling, data were analyzed using Structural Equation Modeling. Results show that social commerce constructs significantly influence trust, which in turn positively affects purchase intention. However, social commerce constructs do not directly influence purchase intention. These findings suggest that building consumer trust is essential for skincare businesses to optimize marketing strategies on social media

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...