Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Iqbal Daulay, Muhammad Yasser
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Fooled by Glowing? The Role of Social Commerce Constructs in Building Trust on Intention To Buy Pramesti, Betrice Gita; Iqbal Daulay, Muhammad Yasser
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7853

Abstract

This study examines the effect of social commerce constructs on purchase intention through trust in overclaimed skincare products among Bengkulu City consumers. Using a quantitative approach with 220 respondents via purposive sampling, data were analyzed using Structural Equation Modeling. Results show that social commerce constructs significantly influence trust, which in turn positively affects purchase intention. However, social commerce constructs do not directly influence purchase intention. These findings suggest that building consumer trust is essential for skincare businesses to optimize marketing strategies on social media
Co-Authors Pramesti, Betrice Gita