JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

The Influence of Omni-channel Strategy on Customers’ Repurchase Intention at Sociolla in Palu City with Customer Satisfaction as a Mediating Variable

Imanuela, Putri Tania (Unknown)
Ponirin, Ponirin (Unknown)
Muzakir, Muzakir (Unknown)
Nugraha, Mohammad Ega (Unknown)

Article Info

Publish Date
30 Sep 2025

Abstract

This study investigates the influence of omnichannel strategy on repurchase intention with customer satisfaction as a mediating variable among Sociolla consumers in Palu. Using purposive sampling, 180 respondents who had shopped through more than one channel participated. Data were analyzed using SEM-PLS. Results show omnichannel strategy significantly impacts satisfaction (β = 0.911) and repurchase intention (β = 0.612). Satisfaction also influences repurchase intention (β = 0.346) and partially mediates the relationship. The findings highlight the importance of integrated customer experiences in fostering loyalty in digital beauty retail, especially in non-metropolitan regions.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...