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All Journal Katalogis Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) International Journal of Social Service and Research Studi Akuntansi, Keuangan, dan Manajemen Tadulako International Journal of Applied Management (TaJAM)
Ponirin Ponirin, Ponirin
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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TINGGALAN ARKEOLOGI NON EKSKAVASI DI SITUS BENTENG PUTRI HIJAU Ponirin, Ponirin; Mendrofa, Dena Lovita
Puteri Hijau : Jurnal Pendidikan Sejarah Vol 3, No 2 (2018): Puteri Hijau Vol. 3 No.2
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v3i2.11802

Abstract

This study aims to find out the archaeological findings of non-excavations at the Putri Hijau Fortress site, the views of the people and archaeologists on the findings of non-excavation archeology objects, and to find out the significance of these findings for the world of archeology. File collection was carried out through field research directly at Benteng Putri Hijau Site, by conducting interviews with communities around the site and community leaders and research teams engaged in archeology and history who also conducted research on the site. Besides that the author also uses literature research, by examining books or documents that are relevant to the topic under study. The results showed that the Green Princess Fortress Site once stood an empire whose names began to appear around the 13th century. Many famous explorers and writers both foreign writers and domestic writers wrote the name of this kingdom in Cheng Ho, Tom Pires, Ferdinan Mendez Pinto, Jhon Anderson, Tengku Lukman Sinar, Tengku Lah Husni. All of these writers wrote about how Aru in his heyday had so much power that the name of this kingdom was included in one of the most famous vows, namely Palapa Oath by Patih Gajah Mada from Maja Bahit. This kingdom disappeared due to its defeat from the kingdom of Aceh around the end of the 16th century. That made this kingdom collapse and left a silent witness of a fortress called the Putri Hijau Fortress, where the name was taken from one of the famous figures who are well known and legendary in the community around and the people of Sumatra are Putri Hijau. Several other relics were also found, such as gold coins, ceramics, bullets, rocks and so on ... Attention to the Benteng Putri Hijau site was increased due to efforts to damage housing development around the beginning of 2008. So archeology and excavation activities were held rescue in October 2008 and May 2009 by the Banda Aceh Conservation Agency (BPCB), Medan Archeology Center, North Sumatra Museum, Deliserdang Cultural and Tourism Service, UNIMED Pussis, USU and other related parties. The main objective in this activity was an effort to save the Green Princess Fortress site which had been damaged. This research is rated to be able to help provide information and collect archeology remains that are still on the site of the green princess fortress, including collecting data and remains of non-excavation archeological objects at the Putri Hijau Fortress site which was also accidentally discovered by local residents.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN KEPUASAN DAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Pada PT. Federal International Finance cabang Palu) Paluwati, Lisna; Bachri, Syamsul; Ponirin, Ponirin
Katalogis Vol 6, No 5 (2018)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.967 KB)

Abstract

The aim of the study are: 1) to determine and anylize the influence of service quality on clients’ satisfaction at PT. FIF, Palu; 2) to determine and analyze the influence of service quality on trust of clients at PT. FIF, Palu; 3) to determine and analyze the influence of clients’ of service quality on clients’ loyalty at PT. FIF, Palu; 4) to determine and analyze the influence of satisfaction on clients’ trust at PT. FIF, Palu; 5) to determine and analyze the influence of clients’ satisfaction on loyalty of clients’ at PT. FIF, Palu; 6) to determine and analyze the influence of trust on clients’ loyalty at PT. FIF, Palu. Sample consist of 156 peoplewho are selected by accidental sampling. Tool of analyze is Structural Equation Modelling (SEM) for hypotesist test. The result finds that: 1) service quality has positive and significant influence of clients’satisfaction at PT. FIF, Palu; 2) service quality has positive and significant influence of clients’trust at PT. FIF, Palu; 3) service quality has positive and significant influence of clients’ loyalty at PT. FIF, Palu; 4) clients’ satisfaction has positive and significant influence of clients’trust at PT. FIF, Palu;5) clients’ satisfaction has positive and significant influence of clients’ loyalty at PT. FIF, Palu; 6) clients’ trust has positive and significant influence of clients’ loyalty at PT. FIF, Palu;
PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN ASURANSI KENDARAAN BERMOTOR PT. ASURANSI JASINDO (PERSERO) CABANG PALU Latoki, Labandingi; Chalil, H Chalil; Ponirin, Ponirin
Katalogis Vol 6, No 4 (2018)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.002 KB)

Abstract

The study uncovers the influence of price and service quality on the satisfaction of motor vehicle insurance's customers in PT. Asuransi Jasindo (Persero) of Palu Branch. The aim to achieved is to determine and analyze the positive and significant influence of price and service quality on consumer's satisfaction of vehicle insurance in PT. Asuransi Jasindo Palu. Type of research is verificative with questionnaires as its instrument that distributed to 184 respondents. The results indicate that price has positive and significant influence on customers' satisfaction. Parameter estimation in table 4.28 between variables of price and customer satisfaction is significant because p value is lower than the level of significance of 5% or 0,05 that is equal to 0,004. The estimated value between variables of price and customer satisfaction is 0,522 which means if the price increased, then the customer satisfaction will also increase. Service quality has a positive and significant influence on customer satisfaction. Parameter estimation in table 4.28 between variables of service quality and customer satisfaction is significant because p value is tower than the level of significance of 5% or 0,05 that is equal to 0,036. The value of estimation between variables of service quality and customer satisfaction equals to 0,396, which means that if service quality increased by 1, customer satisfaction will also increase.
PENGARUH PENGALAMAN MEREK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MENGGUNAKAN SHAMPO L’ORÉAL DI KOTA PALU Permatasari, Intan; Bachri, Syamsul; Ponirin, Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 4, No 3 (2018): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.797 KB) | DOI: 10.22487/jimut.v4i3.124

Abstract

This research aims to know and analyze: (1) To analyze the influence of brand experience and brand image simultaneously have a significant influence on consumer satisfaction using L'Oréal Shampoo in Palu City (2) To analyze the influence of brand experience partially have a significant influence on customer satisfaction L'Oréal Shampoo in Palu City and (3) To analyze the influence of brand image partially have a significant effect on consumer satisfaction using L'Oréal Shampoo in Palu City. The type of research used is quantitative (showing the relationship between variables). The population in the study were those who used L'Oréal Shampoo in Palu city twice in the last 3 months. Sampling technique in this study using purposive sampling, with the number of samples of 75 people. Data collection using questionnaires. The analytical method used multiple linear regression analysis using SPSS release 16. The results showed that (1) The influence of brand experience and brand image simultaneously influenced the consumer's satisfaction by using L'Oréal Shampoo in Palu City (2) brand partially influential to customer satisfaction using L'Oréal Shampoo in Palu City (3) There is influence of brand image by partially influential toward consumer's satisfaction using L'Oréal Shampoo in Palu City. Penelitian ini bertujuan untuk mengetahui dan menganalisa: (1) Untuk menganalisis pengaruh pengalaman merek dan citra merek secara simultan berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu (2) Untuk menganalisis pengaruh pengalaman merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu dan (3) Untuk menganalisis pengaruh citra merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi dalam penelitian adalah yang menggunakan Shampo L’Oréal di kota Palu sebanyak 2 kali dalam 3 bulan terakhir. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 75 orang. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda dengan menggunakan aplikasi SPSS release 16. Hasil penelitian menunjukan bahwa (1) Terdapat pengaruh pengalaman merek dan citra merek secara simultan berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di  Kota Palu (2) Terdapat pengaruh pengalaman merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu (3) Terdapat pengaruh citra merek secara parsial berpengaruh signitifkan terhadap kepuasan konsumen menggunakan Shampo L’Oréal di Kota Palu.
PENGARUH PENGALAMAN MEREK DAN CITRA MEREK MENGGUNAKAN LIPSTIK PURBASARI DI KOTA PALU Utari, Debbi Yanti; Rombe, Elimawaty; Ponirin, Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako Vol 4, No 3 (2018): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Jurnal Ilmu Manajemen Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.235 KB)

Abstract

Cosmetics is part of the lifestyle of women, so many students and career women are increasingly aware of the importance of cosmetics to meet the lifestyle that is clean, healthy, and comfortable and interesting to look at. Lipstick products are cosmetic products that are being phenomenal and become a trend that is followed by women. This study aims to analyze the influence of brand experience and brand image on consumer loyalty, brand experience on consumer loyalty, and brand image of consumer loyalty. This study is a type of causal research. The population in this study were those who bought Purbasari lipstick in Palu city twice. Sampling technique in this study using purposive sampling, with the number of samples of 100 people. Data collection using questionnaires. The analytical method used multiple linear regression analysis. The results showed that there are simultaneous influence of brand experience and brand image on consumer loyalty using Purbasari lipstick, there is influence of product quality to loyalty of consumer of lipstick Purbasari and there influence of customer value to consumer loyalty using Purbasari lipstick in Palu city. Kosmetik merupakan bagian dari gaya hidup wanita, sehingga banyak mahasiswa maupun wanita karir semakin menyadari akan pentingnya kosmetik untuk memenuhi gaya hidup yang bersih, sehat, serta nyaman dan menarik untuk dipandang. Produk lipstik merupakan produk kosmetik yang sedang fenomenal dan menjadi sebuah tren yang diikuti oleh para wanita. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman merek dan citra merek terhadap loyalitas konsumen, pengalaman merek terhadap loyalitas konsumen, dan citra merek terhadap loyalitas konsumen. Penelitian ini merupakan jenis penelitian kausal. Populasi dalam penelitian adalah yang membeli lipstik Purbasari di kota Palu sebanyak 2 kali. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 orang. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh serempak pengalaman merek dan citra merek terhadap loyalitas konsumen menggunakan lipstik Purbasari, terdapat pengaruh kualitas produk terhadap loyalitas konsumen lipstik Purbasari dan terdapat pengaruh nilai pelanggan terhadap loyalitas konsumen menggunkan lipstik Purbasari di kota Palu.
PENGARUH CELEBRITY ENDORSEMENT DAN BRAND IMAGE TERHADAP PURCHASE INTENTION LIPSTIK SARIAYU Dwi, Laveinia Septa; Ponirin, Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 6, No 3 (2020): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v6i3.199

Abstract

Tujuan penelitian ini adalah diketahuinya pengaruh celebrity endorsement dan brand image terhadap purchase intention produk Lipstik Sari Ayu di Kota Palu. Jumlah sampel dalam penelitian ini sebanyak 67 orang. Pengambilan sampel menggunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah Partial Least Square/PLS dengan bantuan program statistik SmartPLS. Hasil penelitian menunjukkan terdapat pengaruh attractiveness,  trustworthiness dan expertise terhadap brand image produk Lipstik Sari Ayu di Kota Palu, serta terdapat pengaruh brand image terhadap purchase intention produk Lipstik Sari Ayu di Kota Palu
KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN KEPUASAN PASIEN PADA RSUD RAJA TOMBOLOTUTU Magfira, Magfira; Zahara, Zakiyah; Ponirin, Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 7, No 1 (2021): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v7i1.216

Abstract

     Penelitian ini bertujuan untuk mengetahui dan menganalisa:(1)Pengaruh kualitas pelayanan terhadap nilai pelanggan,(2)Pengaruh kualitas pelayanan terhadap kepuasan pasien,(3)Pengaruh nilai pelangga terhadap kepuasan pasien. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antarvariabel). Populasi penelitian ini adalah seluruh pasien RSUD Raja Tombolotutu Tinombo Kabupaten Parigi Moutong. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 87 responden. Pengambilan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa (1) Kualitas Pelayanan berpengaruh terhadap nilai pelanggan pada RSUD Raja Tombolotutu Tinombo Kabupaten Parigi Moutong, (2) Kualitas Pelayanan berpengaruh terhadap kepuasan pasien pada RSUD Raja Tombolotutu Tinombo Kabupaten Parigi Moutong, (3) Nilai pelanggan berpengaruh terhadap kepuasan pasien pada RSUD Raja Tombolotutu Tinombo Kabupaten Parigi Moutong.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PERILAKU KONSUMTIF MELALUI HEDONIC SHOPPING MOTIVES Nur, Wiwi Burhan; Ponirin, Ponirin
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 7, No 4 (2021): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jimut.v7i4.250

Abstract

Penelitian ini berdasar pada masalah pergeseran atau transformasi kegiatan belanja konvensional ke belanja online dan pengaruh yang diberikan oleh opinion leader serta informasi elektronik yang berdampak pada pembentukan perilaku konsumtif pada remaja. Penelitian ini bertujuan untuk mengetahui pengaruh e-WOM terhadap perilaku konsumtif melalui hedonic shopping motives. Teknik penarikan sampel dalam penelitian ini menggunakan non probability sampling dengan kategori purposive sampling, dengan jumlah sampel sebanyak 96 responden. Pengambilan data menggunakan kuesioner. Metode analisis data menggunakan Partial Least Square (PLS) dengan software SmartPLS 3.0. Hasil pengujian menunjukan bahwa e-WOM tidak berpengaruh signifikan terhadap Perilaku konsumtif, e-WOM berpengaruh signifikan terhadap Hedonic shopping motives sebesar 0,175, Hedonic shopping motives berpengaruh signifikan terhadap Perilaku konsumtif dan e-WOM berpengaruh signifikan terhadap perilaku konsumtif melalui Hedonic shopping motives sebesar 45,8% dan 54,2% dipengaruhi oleh faktor lain diluar penelitian ini. 
Pengaruh Green Marketing dan Citra Merek terhadap Pembelian Ulang melalui Kepuasan Konsumen sebagai Variabel Intervening pada Produk Torufarm Palu Nuraini, Intan; Muzakir, Muzakir; Ponirin, Ponirin; Buntuang , Pricylia Chintya Dewi
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3969

Abstract

Purpose: The purpose of this research is to analyze the effect of green marketing and brand image on repurchases through customer satisfaction as an intervening variable in Torufarm Palu products. Methodology: This research methodology is quantitative and was used to examine consumer purchases at Torufarm Palu. The sampling technique used in this study was nonprobability sampling by using purposive sampling. A sample of 120 respondents was selected based on Sugiono's statement. The analysis method used was SEM-PLS. Results: The results showed that green marketing and brand image have a positive effect on customer satisfaction, green marketing has a positive effect on repeat purchases, brand image has a negative effect on purchases, and customer satisfaction has a positive effect on purchases. In addition, there is an indirect relationship between green marketing and brand image to repurchase through customer satisfaction. Conclusions: Torufarm Palu can improve customer satisfaction through its green marketing and brand image. The green marketing, demonstrated by the sale of fresh fruits and vegetables, has proven effective in influencing consumers to repurchase Torufarm Palu's products. However, the brand image does not significantly influence repeat purchases, as visitors tend to overlook the company's brand image due to the large number of competitors. Limitations: The research variables are limited to aspects that can increase consumer satisfaction and encourage companies to improve their services to maintain the company's brand image. This research is limited to aspects of green marketing and specifically focuses on repeat purchases through customer satisfaction. Contribution: This study contributes to the literature on green marketing and brand image by providing a detailed analysis of the factors that can influence repeat purchases through customer satisfaction with torufarm products.
PENGARUH E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI E-COMMERCE SHOPEE (STUDI KASUS PADA GEN-Z KOTA PALU) Prabawanti, Kd. Jessika; Bachri, Syamsul; Ponirin, Ponirin; Asriadi, Asriadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12973

Abstract

A primary factor affecting the success of an e-commerce platform is the quality of its electronic services, which is crucial in fostering customer satisfaction and loyalty. This research aims to examine the impact of e-service quality on customer loyalty, with customer satisfaction serving as an intervening variable, specifically targeting Generation Z users of Shopee in Palu. The study employs a quantitative approach, focusing on Generation Z Shopee users in Palu as the population. The sample was selected through non-probability sampling, specifically judgmental sampling, and consists of 110 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS), facilitated by Smart PLS 4.0 software. Findings reveal that e-service quality has a positive and significant impact on both customer satisfaction and loyalty, customer satisfaction significantly enhances customer loyalty, and customer satisfaction successfully mediates the link between e-service quality and customer loyalty in a positive and significant way. This underscores the need to improve e-service quality to boost customer satisfaction and loyalty, suggesting that e-commerce platforms like Shopee should prioritize digital service optimization to enhance competitiveness and retain loyal customers.
Co-Authors Anisah Asriadi Asriadi Chalil, H Chalil DG. PARANI, SYAMSUL BAHRI Dwi, Laveinia Septa Elimawaty Rombe Hesti Evrianti Indriani Indriani Indriany, Indriany Intan Nuraini Intan Permatasari Labandingi Latoki Lamusa, Faruq Magfira, Magfira Maskuri Sutomo Mendrofa, Dena Lovita Mohammad Zeylo Auriza Muhammad Riswandi Palawa Muzakir Nabil, Adiva Nasuha, Siti Nirmalisa, Nirmalisa Nur, Wiwi Burhan Paluwati, Lisna Parani, Syamsul Bahri Dg. Prabawanti, Kd. Jessika Pricylia Chintya Dewi Buntuang Raehatuliana, Raehatuliana Revan, Revan Rizaldi, Rizaldi Rosida P. Adam Sasnita, Afriyani Sinta, Tri Ayu Sukardi Sukardi Syamsuddin Syamsuddin Syamsul Bachri Syarifaddin, Umar Ulhaq, Moh Dhiya Umar Syarifuddin Utari, Debbi Yanti Yulianti, Atik Zakiyah Zahara