JURNAL MANAJEMEN MOTIVASI
Vol 21 No 2 (2025): Jurnal Manajemen Motivasi

Enhancing Regional Economic Development through Digital Readiness Analysis and a Transformation Model for Creative MSMEs in Padangsidimpuan City

Siregar, Muhammad Rifai (Unknown)
Juliana, Juliana (Unknown)
Fadila, Fadila (Unknown)

Article Info

Publish Date
16 Oct 2025

Abstract

This study explores how digital readiness shapes the transformation of creative MSMEs in Padangsidimpuan City and its role in strengthening the regional economy. The findings highlight challenges in digital infrastructure and human resource capacity. From these insights, a digital transformation model was proposed, built on three pillars: strengthening digital infrastructure, enhancing HR capacity, and fostering penta-helix collaboration. The study contributes to the literature on MSME digital transformation and provides practical insights for advancing digitalization in semi-urban contexts.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...