JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Influence of Service Quality and Price Perception on the Intention to Reuse Trans Palu Bus Services

Riyanto, Wahyu (Unknown)
Sutomo, Maskuri (Unknown)
Santi, Ira Nuriya (Unknown)
Farid, Farid (Unknown)

Article Info

Publish Date
17 Nov 2025

Abstract

This study analyzes the effect of service quality and price perception on the intention to reuse the Trans Palu Bus service. Using a quantitative approach, data were collected via online questionnaires from 90 purposively selected respondents. The analysis employed multiple regression through SPSS version 31. Results indicate that service quality and price perception significantly influence repurchase intention both partially and simultaneously. The coefficient of determination shows that these variables explain 46.1% of the variance in repurchase intention, implying the need for service enhancement and pricing strategies to improve customer retention

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...