JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Sustainable Business Model Design: A Case Study of Aromatherapy Balm Stick Product “Seraphie”

Sangadah, Hanik Atus (Unknown)
Indrianingsih, Rohayati Suci (Unknown)

Article Info

Publish Date
19 Nov 2025

Abstract

Seraphie is an innovative aromatherapy balm stick developed as an alternative topical product. This study aims to: (1) assess the product's feasibility through market testing, (2) design a sustainable business model using the Triple Layered Business Model Canvas (TLBMC), and (3) analyze decision-making using the Plus Minus Implication Analysis (PMIA) method. Results show that the fourth prototype (Peaceful Dream variant) achieved an MVP score of 3.99 (“liked” category). The sustainable business model integrates economic, social, and environmental layers, with PMIA scores indicating that the current business structure is feasible and suitable for further development.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...