JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Analisis Inovasi Produk Dan Media Promosi Dalam Meningkatkan Penjualan UMKM Kota Surakarta

Febrita Putri Ayu Navatiana (Unknown)
Susilo, Agus (Unknown)

Article Info

Publish Date
17 Jan 2026

Abstract

This study analyzes product innovation and promotional strategies of three MSMEs in Surakarta to boost sales and competitiveness. Using a qualitative case study approach, findings reveal that new product variants, improved packaging, and alignment with local preferences combined with creative digital promotions via social media and marketplaces significantly enhance sales and customer loyalty. The study highlights that adaptive, context-specific marketing strategies, supported by ongoing innovation and digital technology, are essential for MSME sustainability in the digital economy.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...