JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Peran Mediasi Hedonic Value Dalam Hubungan Antara Flash Sale, Fear of Missing Out (FOMO), Terhadap Perilaku Impulsive Buying Konsumen Aerostreet

Muhammad Hasbi Arrofiq (Unknown)
Kisti Nur Aliyah (Unknown)

Article Info

Publish Date
11 Feb 2026

Abstract

This study aims to analyze the effect of flash sales and fear of missing out (FOMO) on impulsive buying behavior with hedonic value as a mediating variable among Aerostreet consumers. The study uses a quantitative approach with data obtained from 160 respondents through an online survey and analyzed using PLS-SEM. The results show that flash sales and FOMO have a positive and significant effect on impulsive buying, both directly and indirectly through hedonic value. These findings confirm that emotional factors and shopping experiences play an important role in driving impulsive buying.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...