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All Journal Journal of Economic, Bussines and Accounting (COSTING) JES (Jurnal Ekonomi Syariah Jurnal Nasional Manajemen Pemasaran dan SDM MATHunesa: Jurnal Ilmiah Matematika Relevance: Journal of Management and Business Advances in Management & Financial Reporting JUEBIR: Journal of Economics and Business Research
Kisti Nur Aliyah
UIN Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Mathematics Social Sciences

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FUNGSI CANTOR KISTI Nur NUR ALIYAH
MATHunesa: Jurnal Ilmiah Matematika Vol 1 No 1 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.564 KB)

Abstract

Pembentukan himpunan Cantor dimulai dengan membagi interval menjadi tiga bagian yang sama panjang dan menghilangkan bagian tengah sub interval buka sehingga tersisa dua interval, yakni * + dan * + Lalu masing masing interval yang tersisa dibagi lagi menjadi tiga bagian yang sama panjang dan menghapus bagian tengah sub interval buka dari masing masing interval yang telah dipecah tersebut. Proses pengulangan (iterasi) tersebut dilakukan terus menerus menuju tak hingga. Gabungan dari sisa interval yang telah dipecah itulah yang disebut himpunan Cantor, yang dinotasikan denganDari himpunan Cantor, dibentuk suatu fungsi bernilai real yang disebut fungsi Cantor. Fungsi Cantor didefinisikan sebagai untuk berada pada interval dengan menunjukkan banyaknya iterasi dimana interval itu dipecah pada proses pembentukan himpunan Cantor, dan berjalan dari sampai dimana adalah banyaknya sub interval yang dihilangkan pada setiap .Beberapa sifat fungsi Cantor yang dibahas dalam makalah ini antara lain adalah fungsi naik pada domainnya, konstan dan kontinu pada dan turunan pertama padaKata kunci : Fungsi cantor, himpunan Cantor
Etika Bisnis Islam dalam Implementasi Teknologi Neuromarketing pada Strategi Pemasaran Kisti Nur Aliyah
JES (Jurnal Ekonomi Syariah) Vol 5, No 2 (2020): September
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.885 KB) | DOI: 10.30736/jesa.v5i2.89

Abstract

Over time, marketing activities are also developing very rapidly. The latest theory that currently carried out by the concept of neuromarketing biometrics, which can influence consumer psychology, so consumers are interested in buying the products, goods, or services offered. Brain imaging techniques are used in biometrics neuromarketing research using fMRI, EEG, eye tracking, and others. The purpose of this research is to find and describe the urgency of using neuromarketing biometrics technology in marketing strategies. Biometric neuromarketing implementation analyzes marketing strategies and also analyze perspective of basic principles of Islamic business ethics towards using technology and biometrics neuromarketing implementation. This research is a type of qualitative research with a library research approach. Data obtained from journals that discuss the use of these technologies, then analyzed using interactive analysis techniques. The results show that neuromarketing biometrics is a useful technology in helping marketers determine marketing strategies because by using this technology, marketers get valuable internal data in the unconscious consumer brain. But in its implementation, there are deviations from the basic principles of Islamic business ethics, including the use of psychological discounts, sense of urgency, and fraud in advertising. While in the use of technology, three things that are highlighted, including the issue of conquering the mind and using it in advertising interests, the problem of violating the free will of consumers, and the problem of violating federal guidelines using human subjects. It hopes that future researchers will be a focus on the study of Islamic business ethics on the use of neuromarketing biometrics technology. Keywords: neuromarketing; Islamic business ethics
Analisis faktor – faktor yang mempengaruhi kepuasan pengguna aplikasi mobile IPOT Taufik Abdul Azeis; Kisti Nur Aliyah
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7298

Abstract

This research aims to determine the effect of completeness of features, ease of use, and low transaction costs on the satisfaction of using the IPOT mobile application. This research uses a quantitative research method with data analysis techniques, namely multiple linear regression. The data source for this study uses primary data sources which are assisted in processing by IBM SPSS 23 software The results of this research indicate that simultaneously and partially, the variables of feature completeness, ease of use, and low transaction costs have a positive and significant influence on the satisfaction of using the IPOT mobile application This research can provide a basis for other researchers  conducting other similar studies to increase the satisfaction of users of the Mobile IPOT application
Analisis Loyalitas Dalam Penggunaan Layanan Elektronik Dan Pemesanan Obat Di Halodoc Dengan Kepuasan Sebagai Mediasi Aqiilah, Rojaa Itsni; Aliyah, Kisti Nur
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 1 (2025): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i1.2697

Abstract

One of the health platforms in Indonesia, Halodoc, has shown an increase in the number of visits. This article provides a deeper insight into how to improve consumer satisfaction and loyalty in using Halodoc services, including the quality of electronic services and the timeliness of delivery. The sample was taken from Halodoc users who had used the service and ordered drugs at Halodoc at least 2 times, with 139 respondents. This article uses quantitative methods and SEM-PLS models using SmartPLS 4 Software to analyze the relationship between variables and mediation effects. This study shows the results of that the quality of electronic services and the timeliness of delivery have an effect on customer satisfaction. Still, only the timeliness of delivery has a direct impact on customer loyalty. Customer satisfaction is the main factor in building customer loyalty, so Halodoc needs to improve the quality of service and delivery. This research shows that improving the overall user experience is important for retaining long-term customers.
KUALITAS PRODUK DAN PERSEPSI HARGA SEBAGAI PENENTU LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA HOME INDUSTRI TAHU DI SUKOHARJO Nisrina Dinda Khoirunissa; Kisti Nur Aliyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.14912

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak kualitas produk dan persepsi harga sebagai faktor utama dalam membangun loyalitas pelanggan, dengan kepuasan pelanggan sebagai variabel perantara, di industri rumahan tahu yang berlokasi di Desa Kranggan Wetan, Sukoharjo. Walaupun kualitas produk dianggap sebagai aspek krusial, penelitian sebelumnya mengindikasikan bahwa faktor lain, seperti persepsi harga, juga berperan dalam menentukan tingkat kepuasan pelanggan. Studi ini menggunakan pendekatan kuantitatif, dengan populasi penelitian terdiri dari pelanggan yang telah membeli tahu setidaknya satu kali. Sampel yang digunakan berjumlah 138 responden. Data dikumpulkan melalui kuesioner, sementara analisis data dilakukan menggunakan pendekatan Component atau Variance Based Structural Equation Model dengan bantuan perangkat lunak Partial Least Square (Smart-PLS) versi PLS. Hasil penelitian mengungkapkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, yang pada akhirnya meningkatkan loyalitas mereka. Selain itu, persepsi harga juga berdampak positif terhadap kepuasan pelanggan, meskipun tidak secara langsung berkontribusi terhadap loyalitas pelanggan.
Etika pemasaran terhadap minat pembelian konsumen melalui citra merek Zahroh, Aisya Munifatuz; Kisti Nur Aliyah
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.507

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh etika pemasaran terhadap minat pembelian konsumen, dengan citra merek sebagai variabel mediasi. Metode Penelitian: Penelitian ini dilakukan pada generasi z di Kota Surakarta yang terpapar konten pemasaran Cleora Beauty, sebuah merek yang pernah menuai kontroversi akibat kontennya. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM) berdasarkan Partial Least Squares (PLS). Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa etika pemasaran memiliki pengaruh yang signifikan terhadap citra merek dan minat pembelian, baik secara langsung maupun tidak langsung. Citra merek terbukti menjadi variabel mediasi yang signifikan dalam pengaruh etika pemasaran terhadap minat pembelian. Implikasi: Secara praktis, hasil penelitian ini dapat menjadi acuan bagi perusahaan dalam merancang kampanye pemasaran yang tidak hanya efektif secara komersial tetapi juga etis dan bertanggung jawab.
Pengaruh Fitur Virtual Try-On, Online Customer Review, dan Persepsi Harga Terhadap Keputusan Pembelian Kosmetik Pada Aplikasi Shopee Viohafeni, Zalma Dwi; Aliyah, Kisti Nur
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 2 (2023): December 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i2.7916

Abstract

This research aims to prove the influence of virtual try-on, online customer reviews, and price perceptions on purchasing decisions for Madame Gie products in the Shopee application. The population in this study are consumers in the city of Surakarta. The research sample used is consumers who have purchased Madame Gie products. This research method is a quantitative research with non-probability sampling technique using purposive sampling method. The research data was obtained by 100 respondents and processed using multiple linear regression analysis techniques using IBM SPSS Statistics software version 23. The results showed that Virtual Try-On had a positive and significant effect on Purchase Decisions, Online Customer Review had a positive and significant effect on Decisions Purchases, and Price Perceptions have a positive and significant effect on Purchase Decisions.
The Implementation of AI and Immersive Technology in E-Commerce: The Role of Customer Engagement as a Mediating Variable Aliyah, Kisti Nur; Rizqiana, Zulfanita Dien
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9124

Abstract

The headway of information and communication technology has led to significant changes in various industries, particularly in e-commerce. The integration of artificial intelligence (AI) and immersive technologies such as augmented reality (AR) and virtual reality (VR) has created new opportunities for e-commerce to improve customer experiences. This study analyzes the effects of implementing AI and immersive technology in e-commerce, focusing on customer engagement as a mediating factor. A sample of 99 participants was examined and analyzed using PLS-SEM by SmartPLS 4 software, and the findings indicate that AI and immersive technology have a positive, significant impact on online purchase intention. Customer engagement cannot mediate the relationship between artificial intelligence and online purchase intention. However, it does mediate the relationship between immersive technology and online purchase intention. Keywords: Artificial Intelligence; Immersive technology; Customer Engagement; Purchase Intention; e-commerce
Co-Authors Aqiilah, Rojaa Itsni Nisrina Dinda Khoirunissa Rizqiana, Zulfanita Dien Taufik Abdul Azeis Viohafeni, Zalma Dwi Zahroh, Aisya Munifatuz