JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Analisis ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN NIAT PEMBELIAN ULANG MINUMAN KOPI GEROBAK LISTRIK MENGGUNAKAN TEORI PERILAKU TERENCANA

Suparman, Yusuf Fauzi (Unknown)
Tanding Suryandari, Retno (Unknown)

Article Info

Publish Date
20 Jan 2026

Abstract

This study examines factors influencing repurchase intention of electric cart coffee beverages using the Theory of Planned Behavior (TPB). A survey of 230 university students in Yogyakarta was conducted and analyzed using SEM-PLS. Results show that perceived quality and price significantly affect attitude, subjective norms, and perceived behavioral control. Attitude, subjective norms, and perceived behavioral control significantly influence repurchase intention. Perceived quality has a direct significant effect, while price does not. These findings underscore the importance of quality and psychological drivers in forming repurchase intention in the mobile coffee context. Keywords: Theory of Planned Behavior, Perceived Quality, Price, Attitude, Subjective Norms, Perceived Behavioral Control, Repurchase Intention, Electric Cart Coffee

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...