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All Journal JURNAL MANAJEMEN MOTIVASI
Suparman, Yusuf Fauzi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN NIAT PEMBELIAN ULANG MINUMAN KOPI GEROBAK LISTRIK MENGGUNAKAN TEORI PERILAKU TERENCANA Suparman, Yusuf Fauzi; Tanding Suryandari, Retno
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8600

Abstract

This study examines factors influencing repurchase intention of electric cart coffee beverages using the Theory of Planned Behavior (TPB). A survey of 230 university students in Yogyakarta was conducted and analyzed using SEM-PLS. Results show that perceived quality and price significantly affect attitude, subjective norms, and perceived behavioral control. Attitude, subjective norms, and perceived behavioral control significantly influence repurchase intention. Perceived quality has a direct significant effect, while price does not. These findings underscore the importance of quality and psychological drivers in forming repurchase intention in the mobile coffee context. Keywords: Theory of Planned Behavior, Perceived Quality, Price, Attitude, Subjective Norms, Perceived Behavioral Control, Repurchase Intention, Electric Cart Coffee
Co-Authors Retno Tanding Suryandari