JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Development Strategy of Village-Owned Enterprises (BUMDes) Bumi Sari in Natar District, South Lampung

Hamid, Achmad Zuhri (Unknown)
Devia, Astri (Unknown)
Novalia (Unknown)

Article Info

Publish Date
15 Feb 2026

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in strengthening rural economies; however, many face managerial and strategic limitations. This study aims to formulate a development strategy for BUMDes Bumi Sari in Natar District, South Lampung. A descriptive qualitative approach was employed, with data collected through interviews, observation, and documentation, analyzed using SWOT analysis. The findings indicate strong government support and local resource potential, but weaknesses in human resource capacity and governance. The recommended WO strategy emphasizes managerial improvement, digitalization, and business diversification. These strategies are expected to enhance sustainability and strengthen rural economic empowerment.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...