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All Journal JURNAL MANAJEMEN MOTIVASI
Hamid, Achmad Zuhri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Development Strategy of Village-Owned Enterprises (BUMDes) Bumi Sari in Natar District, South Lampung Hamid, Achmad Zuhri; Devia, Astri; Novalia
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8686

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in strengthening rural economies; however, many face managerial and strategic limitations. This study aims to formulate a development strategy for BUMDes Bumi Sari in Natar District, South Lampung. A descriptive qualitative approach was employed, with data collected through interviews, observation, and documentation, analyzed using SWOT analysis. The findings indicate strong government support and local resource potential, but weaknesses in human resource capacity and governance. The recommended WO strategy emphasizes managerial improvement, digitalization, and business diversification. These strategies are expected to enhance sustainability and strengthen rural economic empowerment.
Co-Authors Devia, Astri Novalia