JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Persepsi Keramaian terhadap Loyalitas Wisatawan melalui Daya Tarik Wisata di Arunika Eatery

Popi Pebrianti (Unknown)
Pratama Putra , Gilang (Unknown)
Setia Lengkana , Anggi (Unknown)

Article Info

Publish Date
06 May 2026

Abstract

This study examines the effect of perceived crowding on tourist loyalty, with tourist attraction as a mediating variable, at Arunika Eatery, Kuningan. Using a quantitative approach, data were collected from 260 respondents through an online survey and analyzed using PLS-SEM. The findings indicate that perceived crowding has a negligible direct effect on tourist loyalty but a moderate effect on tourist attraction. Tourist attraction strongly influences loyalty and significantly mediates the relationship between crowding and loyalty. These results emphasize the importance of managing perceived crowding and enhancing attraction quality to sustain tourist loyalty. Keywords: Perceived Crowding; Tourist Loyalty; Tourist Attractions; Overcrowding

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...