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All Journal JURNAL MANAJEMEN MOTIVASI
Setia Lengkana , Anggi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Persepsi Keramaian terhadap Loyalitas Wisatawan melalui Daya Tarik Wisata di Arunika Eatery Popi Pebrianti; Pratama Putra , Gilang; Setia Lengkana , Anggi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8880

Abstract

This study examines the effect of perceived crowding on tourist loyalty, with tourist attraction as a mediating variable, at Arunika Eatery, Kuningan. Using a quantitative approach, data were collected from 260 respondents through an online survey and analyzed using PLS-SEM. The findings indicate that perceived crowding has a negligible direct effect on tourist loyalty but a moderate effect on tourist attraction. Tourist attraction strongly influences loyalty and significantly mediates the relationship between crowding and loyalty. These results emphasize the importance of managing perceived crowding and enhancing attraction quality to sustain tourist loyalty. Keywords: Perceived Crowding; Tourist Loyalty; Tourist Attractions; Overcrowding
Co-Authors Popi Pebrianti Pratama Putra , Gilang