JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Pengaruh Kepercayaan Konsumen dan Persepsi Kualitas Produk terhadap Niat Beli Produk Essentials Baby Studi Merek MOMAMI

Monica Safilla Priadi (Unknown)
Apriyana, Nurliya (Unknown)

Article Info

Publish Date
05 May 2026

Abstract

The baby care product industry in Indonesia continues to grow alongside increasing parental awareness of the importance of safe and high-quality products, making consumer trust and perceived product quality key determinants of purchase intention. This study aims to analyze the influence of consumer trust and perceived product quality on purchase intention toward Essentials Baby MOMAMI products using a quantitative approach. The results indicate that both variables have a positive and significant effect on purchase intention, with a coefficient of determination (R²) of 0.790. Perceived product quality has a more dominant influence than consumer trust; therefore, companies should prioritize enhancing product quality, including ingredient safety, effectiveness, and product appearance.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...