JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Implementation of Syncoreblud PT Syncore Indonesia's Digital Marketing Media Strategy in Building the Company's Brand Awareness

Rahmatika Amalia Pawestri (Unknown)
Roostika, Raden Roro Ratna (Unknown)

Article Info

Publish Date
13 May 2026

Abstract

Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied through field observations, interviews, and documentation. The findings show that WhatsApp, Instagram, YouTube, Facebook, and the company website are consistently used as digital marketing platforms to strengthen and maintain brand awareness. These platforms support the company’s communication and promotional activities. The results are expected to provide practical insights for developing sustainable digital marketing strategies in the future. Keywords: Digital Marketing Strategy; Social Media Effectiveness; Brand Awareness

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...