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Pengaruh Persepsi Kualitas, Persepsi Harga dan Reputasi Toko terhadap Niat Beli dan Perilaku Beli Konsumen Di Retail Modern Halim, Mazda; Hidayat, Anas; Roostika, Raden Roro Ratna
Syntax Idea Vol 2 No 12 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan ini untuk melihat apakah apakah toko persepsi kualitas, toko persepsi harga, reputasi toko, berpengaruh positif niat beli konsumen Indomaret dan untuk melihat apakah niat beli berpengaruh positif terhadap perilaku beli konsumen Indomaret. Jenis penelitian yang dilakukan merupakan penelitian survei. Penelitian dilakukan di wilayah yogyakarta pada konsumen yang sudah pernah melakukan pembelian di indomaret yogyakarta. Variabel independen berupa kualitas persepsi merek, harga persepsi merek, reputasi toko. Variabel dependen berupa niat beli dan perilaku beli. Teknik data yang digunakan dengan menggunakan kuesioner atau angket. Hasil pengujian menunjukkan H1 diterima yaitu perceived brand quality berpengaruh positif terhadap niat beli, H2 diterima bahwa perceived brand price berpengaruh positif terhadap niat beli, H3 diterima bahwa reputasi store berpengaruh positif terhadap niat beli, H4 diterima artinya niat beli berpengaruh positif terhadap perilaku beli konsumen. Berdasarkan penelitian dan pembahasan yang telah dilakukan, maka kesimpulan yang bisa diambil sebagai berikut: (1) kualitas merek berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi percieved brand quality maka niat beli juga akan meningkat. (2) harga merek yang dipercaya berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti bahwa peningkatan harga merek akan meningkatkan niat beli. (3) reputasi toko berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi reputasi toko maka niat beli juga akan meningkat. (4) niat beli berpengaruh positif dan signifikan terhadap perilaku beli. Hal ini berarti bahwa semakin tinggi niat beli maka perilaku beli konsumen juga akan meningkat.

Pengaruh Persepsi Kualitas, Persepsi Harga dan Reputasi Toko terhadap Niat Beli dan Perilaku Beli Konsumen Di Retail Modern Mazda Halim; Anas Hidayat; Raden Roro Ratna Roostika
Syntax Idea Vol 2 No 12 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i12.840

Tujuan ini untuk melihat apakah apakah toko persepsi kualitas, toko persepsi harga, reputasi toko, berpengaruh positif niat beli konsumen Indomaret dan untuk melihat apakah niat beli berpengaruh positif terhadap perilaku beli konsumen Indomaret. Jenis penelitian yang dilakukan merupakan penelitian survei. Penelitian dilakukan di wilayah yogyakarta pada konsumen yang sudah pernah melakukan pembelian di indomaret yogyakarta. Variabel independen berupa kualitas persepsi merek, harga persepsi merek, reputasi toko. Variabel dependen berupa niat beli dan perilaku beli. Teknik data yang digunakan dengan menggunakan kuesioner atau angket. Hasil pengujian menunjukkan H1 diterima yaitu perceived brand quality berpengaruh positif terhadap niat beli, H2 diterima bahwa perceived brand price berpengaruh positif terhadap niat beli, H3 diterima bahwa reputasi store berpengaruh positif terhadap niat beli, H4 diterima artinya niat beli berpengaruh positif terhadap perilaku beli konsumen. Berdasarkan penelitian dan pembahasan yang telah dilakukan, maka kesimpulan yang bisa diambil sebagai berikut: (1) kualitas merek berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi percieved brand quality maka niat beli juga akan meningkat. (2) harga merek yang dipercaya berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti bahwa peningkatan harga merek akan meningkatkan niat beli. (3) reputasi toko berpengaruh positif dan signifikan terhadap niat beli. Hal ini berarti semakin tinggi reputasi toko maka niat beli juga akan meningkat. (4) niat beli berpengaruh positif dan signifikan terhadap perilaku beli. Hal ini berarti bahwa semakin tinggi niat beli maka perilaku beli konsumen juga akan meningkat.

Application of The UTAUT Model to Customer Purchase Intention Toward Online Food Delivery Services: Case Study Gofood Winarno, Daffa Winan; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.691

This study investigates the factors influencing customer purchase intentions in GoFood. The UTAUT model integrates four essential constructs: Performance Expectancy, Effort Expectancy, Social Influence, and Trust. The research data was collected through a Google Form questionnaire with 207 respondents. Additionally, the research may inform strategic decisions for GoFood and similar platforms, helping them enhance user experiences, build trust, and ultimately increase customer purchase intentions. Based on data analysis, Social Influence, Effort Expectancy, Performance Expectancy, and Trust have negative and not significant effect on Online Purchase Intention. Trust has positive and significant effect on Performance Expectancy and Effort Expectancy.

Analyzing the Impact of PT AMMAN's Community Development and Empowerment Program on Brand Image Agsah, Nabila; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.729

The Community Development and Empowerment Program is a government initiative aimed at enhancing the human development index and fostering economic growth within communities neighboring the mine, encompassing post-mining implementation. This program is intricately linked to the company's reputation, observable through the effective execution of activities to attain the program's objectives. PT AMMAN, a mining enterprise, has actively engaged in implementing such a program. This study endeavors to evaluate the impact of PT AMMAN's Community Development and Empowerment Program on its corporate image. Employing a questionnaire, this research was conducted among beneficiaries in West Sumbawa Regency. The collected data underwent validation, reliability, and normality tests using SPSS software. Factor analysis was then performed to identify the elements influencing PT AMMAN's corporate image. The results indicate that the Community Development and Empowerment Program significantly contributes to the company's image, particularly in the economic sector. Key aspects include MSME training and mentorship programs, business and financial management training, and infrastructure development. Notably, the Community Development and Empowerment Program garnered highly positive impressions from beneficiaries, with an exceptional rating of 86.93%.

Analysis of Social Media Interaction on Purchase Intention Mediated by Source Credibility, Homophily and Content Quality: (Empirical Study of Scarlett Whitening Products) Nisa, Novia Himatun; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.946

This research analyzes the influence of social media interactions on purchase intentions for Scarlett Whitening products, which are mediated by source credibility, homophily, and content quality. This study aims to understand how interactions on Instagram can influence purchase intentions. This research method uses a quantitative survey on 230 respondents, namely Scarlett Whitening users on the Instagram application in Indonesia. This research analysis uses the software SmartPLS by using the method Structural Equation Modeling (SEM). The results show that social media interaction has a positive and significant effect on source credibility, homophily, and content quality. Furthermore, homophily and content quality have a positive and significant effect on purchase intention, while source credibility does not have a significant effect on purchase intention. This research highlights the importance for Scarlett Whitening to not only actively interact with consumers but also pay attention to elements such as source credibility, homophily, and content quality to increase purchase intentions.

Trust and Customer Engagement With E-Commerce Sellers Through The Role of Shopee Live Streaming Arya Alifa, Muhamad Iqbal Fauzia; Roostika, Raden Roro Ratna
MEC-J (Management and Economics Journal) Vol 8, No 2 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i2.28540

With videos being broadcast in real time, live streaming services are increasingly popular in Indonesia, and many merchants have used them as a way to increase their sales. This study proposes a complete framework to examine the relationship between customer perceived value of live streaming, customer trust, and engagement based on literature in retail, adoption behavior, and e-commerce. The research method uses a quantitative approach with a survey method that results in 200 samples that have been distributed in Indonesia. This research was analyzed using PLS-SEM. The results showed that customer trust related to utilitarian value has a positive effect on live streaming. However, on hedonic values, the role of live streaming on customer trust only affects product trust, not their trust in the seller. The results of research related to customer engagement found that the role of live streaming can create utilitarian value and hedonic value, thus impacting customer trust and generating customer engagement in the process. However, this customer engagement only has a significant impact on customer trust in the seller, not with customer trust in the product. Implications of the results of this study. The implication results of this study provide insight into how e-commerce sellers can implement live streaming technology that attracts and retains customers. In addition to the function of live streaming, sellers should carefully design the atmosphere so that customers feel the utilitarian and hedonic values of shopping through live streaming, and in turn can affect customer demand.

The Influence of Live TikTokShop in Building Customer Trust and Customer Engagement through Perceived Value Sidik, Tri Wahyu Fajar; Roostika, Raden Roro Ratna
MEC-J (Management and Economics Journal) Vol 8, No 2 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i2.28627

The trend of home shopping or shopping from home through online platforms such as conventional e-commerce and social commerce is currently popular. One of the social commerce that is often used by the Indonesian people is TikTokShop. The live stream feature is currently widely installed in various online media and e-commerce media, one of which is the TikTokShop platform. The fear and worry when shopping through an online platform is when what is ordered does not match what is desired. With the live stream feature, customers can see the product in real time so they can avoid their worries. This study aims to conduct an in-depth analysis of the influence of live stream marketing innovation on the TikTokShop social commerce application. A total of 210 participants received an online survey, then the results of the survey will be analyzed with descriptive statistics, using the PLS-SEM version 4.0 application, and SPSS to test quantitative data. The results of this study indicate that utilitarian value does not have a significant effect on trust in product, trust in seller, or customer engagement in live stream commerce. In contrast, hedonic value has a positive and significant effect on trust in seller and customer engagement, but does not affect trust in product. Meanwhile, trust in the product also has a positive and significant effect on trust in the seller and customer engagement. Finally, trust in the seller has a positive and significant effect on customer engagement. This study explains how the live stream feature can affect customer trust and engagement, so that it can help business actors increase their sales. This study can also be an additional reference for marketing managers and additional knowledge.

Strategi Pemasaran Pt Wika Industri Manufaktur dalam Meningkatkan Penjualan Produk Motor Listrik Bimafaazaa Athallah Veva; Raden Roro Ratna Roostika
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.388

PT WIKA Industri Manufaktur is a company operating in the automotive sector in Indonesia. The products sold by PT WIMA are the GESITS G1 and GESITS RAYA G electric motorbikes. The company must have an effective and efficient strategy in selling new electric motorbike products in Indonesia. This research aims to determine the implementation of marketing strategies carried out by PT WIMA. This research uses a qualitative approach by conducting interviews and collecting data from several parties involved in the PT WIMA marketing program. Through data collection using observation methods, it can be seen that the marketing strategy carried out by PT WIMA in marketing GESITS electric motorbikes is to use the Segmenting, Targeting, Positioning (STP) marketing strategy and also the 4P Marketing Mix strategy (Product, Price, Promotion, Place)

Peran Social Media Fitness Influencers (SMIs) terhadap Keputusan Pembelian Produk Kebugaran Sujudi, Robi Putra; Roostika, Raden Roro Ratna
Studi Akuntansi, Keuangan, dan Manajemen Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3847

Purpose: This study aimed to analyze the effect of physical attractiveness and social attractiveness on the purchase intention of fitness products, with trustworthiness and perceived expertise as intervening variables. Methodology/Approach: This study uses a quantitative approach. Data collection involved distributing online questionnaires to 200 respondents using Google Forms. The sampling technique used was a non-probability sampling technique using the purposive sampling method, which was then processed using Structural Equation Modeling (SEM) using the PLS program. Results: This study found that physical attractiveness had a positive and significant effect on trustworthiness. Physical attractiveness has a positive and significant effect on perceived expertise. Social attractiveness had a positive and significant effect on trustworthiness. Social attractiveness has a positive and significant effect on perceived expertise. Trustworthiness has a positive and significant effect on purchase intention. Perceived expertise has a positive and significant effect on purchase intention. Conclusions: Physical attractiveness and social attractiveness both have a significant positive influence on trustworthiness and perceived expertise, which in turn significantly enhance purchase intention for fitness products. Trust and perceived expertise act as essential mediating variables that strengthen the relationship between attractiveness and consumer purchase intention. Fitness products promoted by individuals who are physically and socially appealing, trustworthy, and perceived as experts are more likely to attract consumer interest. Limitations: The number of respondents and the variables used were limited to physical and social attractiveness, with trustworthiness and perceived expertise as intervening variables. Thus, other possible variables could influence the purchase intention of fitness products. Contribution: This study contributes to the determination of corporate policies to increase purchase intention using physical attractiveness, social attractiveness, trustworthiness, and perceived expertise as intervening variables.

Optimizing Social Media and Paid Advertising in Digital Marketing Strategy to Increase Branding and Customer Engagement PT. KB Valbury Sekuritas Bening, Pijar Elsanti Surya; Roostika, Raden Roro Ratna
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.765

This study examines the effectiveness of digital marketing strategies in enhancing branding and customer engagement at PT KB Valbury Sekuritas. Using a qualitative approach with interviews, observation, and documentation, this research analyzes the company's digital marketing strategy implementation through social media platforms, particularly, Instagram and TikTok. The results show that the key indicators of success include engagement rate, conversion rate, and customer feedback. However, several challenges were identified, such as maintaining content relevance, increasing audience engagement, and addressing human and technical resource limitations. To overcome these challenges, the recommended optimization strategies include improving content consistency, using paid advertisements, and decentralizing digital marketing at the branch levels. These findings are expected to help PT KB Valbury Sekuritas develop more effective digital marketing strategies to strengthen brand identity and increase customer loyalty

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