JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Analisis Pengaruh Harga, People, dan Servqual terhadap Kepuasan Pelanggan Jasa Armada Travel Sport di Kota Samarinda

Odja, Melkior Mbotu Odja (Unknown)
Yudhyani, Eka (Unknown)
Reza, Faizal (Unknown)

Article Info

Publish Date
29 May 2026

Abstract

This study examines shifting preferences toward executive travel services due to the efficiency of the Balikpapan–Samarinda toll road, which has intensified competition. It analyzes the effects of Price, People, and Servqual on Travel Sport customer satisfaction in Samarinda. Using a quantitative causal-associative approach, data were collected through questionnaires from 41 purposively selected respondents and analyzed using multiple linear regression in SPSS. The results show that Price, People, and Servqual have positive and significant partial and simultaneous effects, with Price as the dominant determinant. Management should maintain competitive pricing, staff competence, and fleet reliability. Keywords: Customer Satisfaction; Loyalty; People; Price; Servqual

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...