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Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Dewi, Catur Kumala; Masithoh, Rina; Solihin, Danna; Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi; Ekawati, Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
The Effect of Empowerment on The Welfare of Women Micro Business Actors Through Performance in Kutai Kartanegara District Purwanti, Indah; Ruliana, Titin; Yudhyani, Eka
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1577

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economy, especially in developing countries like Indonesia. Although MSMEs in Kutai Kartanegara Regency are experiencing significant growth, their welfare level is still low. This study aims to explore the effect of empowerment on the welfare of women MSME players, with MSME performance as an intervening variable, to understand the factors that influence their welfare in the region. The study uses a quantitative approach, using primary data and secondary data. Primary data in this study refers to information obtained directly from respondents or from sources relevant to the research focus. Meanwhile, secondary data was obtained from various literatures, both published and unpublished, as well as from related articles or reports. This study used a non-probability sampling technique, where the sample was purposively selected with a sample size of 122 Micro Business Actors in the Kutai Kartanegara region. This study, the analytical tool used was the SmartPLS version 3.2.9 application. The data analysis process involves three stages: measurement model (outer model), structural model (inner model), and hypothesis testing through the Bootstrapping method. The results of this study show that empowerment (X) has a positive and significant influence on performance (Z), performance (Z) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y) through Performance (Z).
Peran Green Entrepreneurs Dalam Memahami Keberlanjutan Pembangunan Perekonomian Di Kalangan Generasi Muda di Kota Samarinda Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7642

Abstract

Tujuan dari penelitian ini untuk memahami dan menganalisis pengaruh hubungan kompleks antara berbagai anteseden (kreativitas wirausaha, kontinuitas diri masa depan, kognisi hijau, budaya kewirausahaan, pendidikan kewirausahaan, dan dukungan keuangan) terhadap niat berwirausaha hijau mahasiswa secara komprehensif. Perspektif sehingga dapat memahami keberlanjutan pembanguan ekonomi pada generadi muda di kota Samarinda, Metode penelitian yang digunakan dalam penelitian ini adalah metode survei, dengan menggunakan kuesioner, kemudian mulai dengan mengedarkan kuesioner, test, Wawancara terstruktur. persentil data dihitung menggunakan SPSS, Kemudian peneliti menggunakan Fuzzy-set Qualitatite Comparative Analysis dengan bantuan software fsQCA untuk mengeksplorasi dampak karakteristik individu wirausaha dan kerangka teori institusional terhadap berwirausaha ramah lingkungan mahasiswa dari perspektif konfigurasi hasil penelitian  Variabel utama cenderung lebih menentukan pilihan mahasiswa dalam menekuni Green Entrepreneurship, sementara variabel sekunder berfungsi sebagai pendukung yang memperkuat minat dan komitmen mereka. Penelitian lebih lanjut dapat membantu mengidentifikasi interaksi antara variabel utama dan sekunder ini dalam membentuk minat mahasiswa pada Green Entrepreneurship. fsQCA juga memungkinkan analisis berbagai tingkat membership atau keanggotaan dalam set "kondisi keberlanjutan". Dalam konteks Green Entrepreneurship, hal ini berarti peneliti bisa melihat sejauh mana komitmen  mahasiswa sebagai pelaku bisnis dalam menjalankan praktik hijau, seperti penggunaan bahan baku ramah lingkungan, emisi rendah, dan prinsip keberlanjutan dalam proses produksi. Dengan menggunakan skala fuzzy, peneliti bisa melihat seberapa dekat mahasiswa atau generasi muda memenuhi standar keberlanjutan dibandingkan perusahaan lainnya. Kata Kunci: Green Economy; Green Entrepreneurs; fsQCA method; Sustainable Development; Environmental Damage
STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Setyawati, Amelia; Sugangga, Amelia; Yudhyani, Eka; Febrina, Reni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.642

Abstract

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.
The Effect of Motivation and Compensation as Well as Leadership Style on the Performance of Employees of the Population and Civil Registration Office of Samarinda City with Job Satisfaction as an Intervening Variable Sanusi, Otoh; Soeginto K, Eddy; Yudhyani, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3063

Abstract

Purpose: The Effect Of Motivation And Compensation As Well As Leadership Style On The Performance Of Employees Of The Population And Civil Registration Office Of Samarinda City With Job Satisfaction As An Intervening Variable Design/methodology/approach: using a quantitative approach. In this study, the data used are primary data and secondary data. Sampling in this study uses the census method or also called total sampling. Taking a total sampling due to the population being less than 100. In other words, all existing population members will be part of the research sample, while the number of samples for this research is 93 employees of the Samarinda City Population and Civil Registration Office. Findings: The results of this study showed that motivation (X1) had a positive and significant effect on performance (Y), compensation (X2) had a positive and significant effect on performance (Y), leadership style (X3) had no positive and significant effect on performance (Y), motivation (X1) had a positive and significant effect on job satisfaction (Z), compensation (X2) had a positive and significant effect on job satisfaction (Z), leadership style (X3) had a positive and significant effect on satisfaction work (Z), job satisfaction (Z), has a positive and significant effect on performance (Y), motivation (X1) has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, compensation has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, leadership style has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable of the Population and Civil Registration Office Samarinda City.
The Effect of Public Service and Financial Compensation and Professionalism on Employee Performance With Job Satisfaction As An Intervening Variable At Muara Wahau District Office Susanti, Emilia; Yudhyani, Eka; Iskandar, Rusdiah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3215

Abstract

Purpose: The Influence of Public Service and Financial Compensation and Professionalism on Employee Performance with Job Satisfaction as an Intervening Variable.Design/methodology/approach: The research method uses quantitative research with analysis tools using path analysis, with 27 respondents, this research sample was obtained using the saturated sampling technique because the population is limited. Data collection carried out was field research (surveys and questionnaires) and literature.Findings: Service motivation has no significant effect on employee job satisfaction Financial compensation has a significant effect on job satisfaction, professionalism has a significant effect on job satisfaction, Job satisfaction has a significant effect on employee performance, Service motivation has no significant effect on employee performance, Financial compensation has a significant effect on employee performance, Professionalism has a significant effect on employee performance, Public service motivation has no significant effect on employee performance through job satisfaction, Financial compensation has a significant effect on employee performance through job satisfaction, Professionalism has a significant effect on employee performance through job satisfactionResearch limitations/implications: Time of researchOriginality/value: The originality of this study is based on several previous studies that have relatively similar characteristics in terms of research themes, although different in terms of subject criteria, number, and position of research variables or analysis methods used
THE EFFECT OF TRAINING AND INFORMATION TECHNOLOGY AND ADDITIONAL EMPLOYEE INCOME ALLOWANCES ON EMPLOYEE PERFORMANCE IN THE REGIONAL SECRETARIAT AGENCY OF EAST KUTAI REGENCY Florida, Maria; Ruliana, Titin; Yudhyani, Eka
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.980

Abstract

Employee performance at the East Kutai Regency Regional Secretariat needs to be improved through various influencing factors. Factors such as training, information technology, and employee supplementary income allowances (TPP) are believed to play a crucial role in motivating and improving employee performance. Positive performance will encourage employees to perform better, while a lack of support can lead to decreased motivation and work discipline.This study used a quantitative method with a descriptive approach and a population of 114 employees, with a sample of 89 employees drawn using a random sampling technique. Data collection was conducted through a questionnaire, and data analysis used SmartPLS to test the effect of independent variables on employee performance.The purpose of this study was to determine the direct and indirect effects of training, information technology, and supplementary income benefits on employee performance through information technology as an intervening variable. The results showed that training had a positive but insignificant effect on employee performance. Meanwhile, information technology and supplementary income benefits had a positive and significant effect on performance. Furthermore, training and supplementary income benefits also had an indirect effect through the use of information technology. Simultaneously, these three variables contributed significantly to improving employee performance within the agency.
Pengaruh Strategi Pemasaran terhadap Minat Beli Produk Wardah di Cabang Mall Lembuswana Samarinda Putri. S, Rizky Amelia; Yudhyani, Eka; Nurfitriani
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6154

Abstract

Minat beli yang terbentuk pada diri individu dipengaruhi oleh strategi pemasaran yang baik pada suatu produk. Penelitian ini bertujuan untuk melihat pengaruhi antara strategi pemasaran terhadap minat beli konsumen dengan menggunakan pendekatan kuantitatif. Subjek penelitian ini sebanyak 119 orang pengguna produk wardah di Kota Samarinda dengan kriteria responden yaitu individu yang pernah menggunakan produk wardah dan individu yang saat ini masih menggunakan produk wardah. Data dikumpulkan dengan metode penyebaran kuesioner yang berisikan skala strategi pemasaran dan minat beli. Analisis data pada penelitian ini dilakukan dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki pengaruh yang positif signifikan terhadap minat beli (F = 312.933 > F-tabel = 3.92, R² = 0.728, p < 0.01). Kesimpulan dari penelitian ini menunjukkan bahwa semakin baik dan menarik strategi pemasaran yang diterapkan pada suatu produk, maka semakin tinggi pula minat beli yang muncul pada diri individu.
The Influence of Work-Life Balance and Burnout on Employee Performance through Work Motivation as an Intervening Variable at the Inspectorate Office of Mahakam Ulu Regency Sudarwati, Anastasia Natalia; Yudhyani, Eka; Irwan, Sayid
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.52929

Abstract

Employee performance was one of the key factors determining the success of an organization in achieving its goals. In this context, Work Life Balance (WLB), Burnout, and Motivation were considered important variables believed to influence performance. Many employees faced challenges in balancing job demands and personal life, which, if not managed properly, could trigger Burnout and decrease work motivation. Therefore, this study was conducted to examine the direct and indirect effects of Work Life Balance and Burnout on Employee Performance through Motivation as a mediating variable. This research used a quantitative approach with a survey method. The sample consisted of 31 respondents selected based on predetermined criteria. Data were collected using a questionnaire, and analyzed through Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS version 4 software. The tests conducted included convergent validity, discriminant validity, and instrument reliability. This study found that Work-Life Balance has a positive and significant effect on work motivation, while Burnout has a negative and significant effect. The better the employees' balance between work and personal life, the higher their work motivation, in line with Maslow's hierarchy of needs. Conversely, increased physical and emotional exhaustion leads to a decline in motivation. However, both Work-Life Balance and Burnout do not directly influence employee performance significantly. This implies that employees may continue to perform professionally regardless of their personal balance or level of fatigue. On the other hand, motivation has a proven positive and significant impact on performance. In other words, Work-Life Balance indirectly enhances performance through motivation, while Burnout indirectly diminishes it. Therefore, motivation serves as a crucial mediator linking Work-Life Balance and Burnout to employee performance within the organization.  
The Effect of Work-Life Balance, Work Environment and Work Stress on Employee Performance of PT Coalindo Adhi Perkasa with Organizational Citizenship Behavior as an Intervening Variable Nanda, Resty Meilia; Iskandar, Rusdiah; Yudhyani, Eka
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.53033

Abstract

PT Coalindo Adhi Perkasa is a mining contractor company that implements a roster work system, in which employees work for a certain period and reside in company-provided housing. This work pattern has the potential to affect employees' work-life balance, working conditions, and stress levels, which ultimately impact their performance. This study aims to analyze the influence of work-life balance, work environment, and job stress on employee performance, with organizational citizenship behaviour (OCB) as an intervening variable. The research employed a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS) with the SmartPLS 4 software. The sample was determined through purposive sampling based on the criteria of employees working under the roster system, living in company housing, and not commuting daily. From a total population of 163 employees, 44 respondents met the criteria. Data were collected using a questionnaire with a five-point Likert scale. The findings indicate that work-life balance has a positive but insignificant effect on OCB and employee performance. The work environment has a positive and significant effect on both OCB and performance. Conversely, job stress has a negative but insignificant effect on OCB and performance. OCB has a significant positive effect on employee performance and partially mediates the relationship between the work environment and performance, but does not mediate the effects of work-life balance or job stress. The implications of this study emphasize the importance of creating a supportive work environment and strengthening OCB as strategies to improve performance in the mining sector, while personal factors such as work-life balance and job stress should be managed through organizational support to prevent a decline in employee commitment.