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All Journal Jurnal Manajemen Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) YUME : Journal of Management SULTANIST: Jurnal Manajemen dan Keuangan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JASF (Journal of Accounting and Strategic Finance) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal La Bisecoman Jurnal Impresi Indonesia SWARNA
Eka Yudhyani, Eka
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Dewi, Catur Kumala; Masithoh, Rina; Solihin, Danna; Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi; Ekawati, Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
The Effect of Empowerment on The Welfare of Women Micro Business Actors Through Performance in Kutai Kartanegara District Purwanti, Indah; Ruliana, Titin; Yudhyani, Eka
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1577

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economy, especially in developing countries like Indonesia. Although MSMEs in Kutai Kartanegara Regency are experiencing significant growth, their welfare level is still low. This study aims to explore the effect of empowerment on the welfare of women MSME players, with MSME performance as an intervening variable, to understand the factors that influence their welfare in the region. The study uses a quantitative approach, using primary data and secondary data. Primary data in this study refers to information obtained directly from respondents or from sources relevant to the research focus. Meanwhile, secondary data was obtained from various literatures, both published and unpublished, as well as from related articles or reports. This study used a non-probability sampling technique, where the sample was purposively selected with a sample size of 122 Micro Business Actors in the Kutai Kartanegara region. This study, the analytical tool used was the SmartPLS version 3.2.9 application. The data analysis process involves three stages: measurement model (outer model), structural model (inner model), and hypothesis testing through the Bootstrapping method. The results of this study show that empowerment (X) has a positive and significant influence on performance (Z), performance (Z) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y) through Performance (Z).
Peran Green Entrepreneurs Dalam Memahami Keberlanjutan Pembangunan Perekonomian Di Kalangan Generasi Muda di Kota Samarinda Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7642

Abstract

Tujuan dari penelitian ini untuk memahami dan menganalisis pengaruh hubungan kompleks antara berbagai anteseden (kreativitas wirausaha, kontinuitas diri masa depan, kognisi hijau, budaya kewirausahaan, pendidikan kewirausahaan, dan dukungan keuangan) terhadap niat berwirausaha hijau mahasiswa secara komprehensif. Perspektif sehingga dapat memahami keberlanjutan pembanguan ekonomi pada generadi muda di kota Samarinda, Metode penelitian yang digunakan dalam penelitian ini adalah metode survei, dengan menggunakan kuesioner, kemudian mulai dengan mengedarkan kuesioner, test, Wawancara terstruktur. persentil data dihitung menggunakan SPSS, Kemudian peneliti menggunakan Fuzzy-set Qualitatite Comparative Analysis dengan bantuan software fsQCA untuk mengeksplorasi dampak karakteristik individu wirausaha dan kerangka teori institusional terhadap berwirausaha ramah lingkungan mahasiswa dari perspektif konfigurasi hasil penelitian  Variabel utama cenderung lebih menentukan pilihan mahasiswa dalam menekuni Green Entrepreneurship, sementara variabel sekunder berfungsi sebagai pendukung yang memperkuat minat dan komitmen mereka. Penelitian lebih lanjut dapat membantu mengidentifikasi interaksi antara variabel utama dan sekunder ini dalam membentuk minat mahasiswa pada Green Entrepreneurship. fsQCA juga memungkinkan analisis berbagai tingkat membership atau keanggotaan dalam set "kondisi keberlanjutan". Dalam konteks Green Entrepreneurship, hal ini berarti peneliti bisa melihat sejauh mana komitmen  mahasiswa sebagai pelaku bisnis dalam menjalankan praktik hijau, seperti penggunaan bahan baku ramah lingkungan, emisi rendah, dan prinsip keberlanjutan dalam proses produksi. Dengan menggunakan skala fuzzy, peneliti bisa melihat seberapa dekat mahasiswa atau generasi muda memenuhi standar keberlanjutan dibandingkan perusahaan lainnya. Kata Kunci: Green Economy; Green Entrepreneurs; fsQCA method; Sustainable Development; Environmental Damage
STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Setyawati, Amelia; Sugangga, Amelia; Yudhyani, Eka; Febrina, Reni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.642

Abstract

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.
The Effect of Motivation and Compensation as Well as Leadership Style on the Performance of Employees of the Population and Civil Registration Office of Samarinda City with Job Satisfaction as an Intervening Variable Sanusi, Otoh; Soeginto K, Eddy; Yudhyani, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3063

Abstract

Purpose: The Effect Of Motivation And Compensation As Well As Leadership Style On The Performance Of Employees Of The Population And Civil Registration Office Of Samarinda City With Job Satisfaction As An Intervening Variable Design/methodology/approach: using a quantitative approach. In this study, the data used are primary data and secondary data. Sampling in this study uses the census method or also called total sampling. Taking a total sampling due to the population being less than 100. In other words, all existing population members will be part of the research sample, while the number of samples for this research is 93 employees of the Samarinda City Population and Civil Registration Office. Findings: The results of this study showed that motivation (X1) had a positive and significant effect on performance (Y), compensation (X2) had a positive and significant effect on performance (Y), leadership style (X3) had no positive and significant effect on performance (Y), motivation (X1) had a positive and significant effect on job satisfaction (Z), compensation (X2) had a positive and significant effect on job satisfaction (Z), leadership style (X3) had a positive and significant effect on satisfaction work (Z), job satisfaction (Z), has a positive and significant effect on performance (Y), motivation (X1) has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, compensation has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, leadership style has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable of the Population and Civil Registration Office Samarinda City.
The Effect of Public Service and Financial Compensation and Professionalism on Employee Performance With Job Satisfaction As An Intervening Variable At Muara Wahau District Office Susanti, Emilia; Yudhyani, Eka; Iskandar, Rusdiah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3215

Abstract

Purpose: The Influence of Public Service and Financial Compensation and Professionalism on Employee Performance with Job Satisfaction as an Intervening Variable.Design/methodology/approach: The research method uses quantitative research with analysis tools using path analysis, with 27 respondents, this research sample was obtained using the saturated sampling technique because the population is limited. Data collection carried out was field research (surveys and questionnaires) and literature.Findings: Service motivation has no significant effect on employee job satisfaction Financial compensation has a significant effect on job satisfaction, professionalism has a significant effect on job satisfaction, Job satisfaction has a significant effect on employee performance, Service motivation has no significant effect on employee performance, Financial compensation has a significant effect on employee performance, Professionalism has a significant effect on employee performance, Public service motivation has no significant effect on employee performance through job satisfaction, Financial compensation has a significant effect on employee performance through job satisfaction, Professionalism has a significant effect on employee performance through job satisfactionResearch limitations/implications: Time of researchOriginality/value: The originality of this study is based on several previous studies that have relatively similar characteristics in terms of research themes, although different in terms of subject criteria, number, and position of research variables or analysis methods used
Environmental, Social, Governance Report, and Materiality Analysis Effect on Financial and Market Performance Indrawati, Andi; Ruliana, Titin; Yudhyani, Eka; Nurfitriani, Nurfitriani
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 1 (2023): JASF (Journal of Accounting and Strategic Finance) - June 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i1.392

Abstract

Environmental, Social, and Governance (ESG) Reports and materiality analysis are increasingly becoming a primary focus in socially and environmentally responsible corporate practices. These two elements play an important role in building financial and market performance. This research investigates the influence of ESG Reports and materiality analysis on company financial and market performance. This research method uses secondary data from a number of companies in various industries listed in IDX during the 2017-2021 period. Based on the purposive sampling technique, the sample was 23 companies, so the data processed was 115 data. Regression analysis and other statistical techniques measure the relationship between ESG variables and a company's financial results. The research results prove that elements of social and governance ESG have a negative effect on financial performance. Materiality analysis has a positive effect on market performance. These findings provide a strong basis for companies to pay more attention to ESG, especially on the social and governance factors and materiality analysis as strategic tools in risk management and improving financial and market performance. In addition, this research also provides valuable information for investors and other stakeholders increasingly paying attention to ESG aspects in their investment decision-making. Some suggestions were made for future research on ESG reports and sustainability.
An Analysis of the Effectiveness of TikTok Video Content in Increasing Customer Engagement (A Study on Fashion MSMEs in Samarinda) Yudhyani, Eka; Sukirman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8078

Abstract

This study aims to analyze the most effective TikTok content strategies for fashion Micro, Small, and Medium Enterprises (MSMEs) in Samarinda and to determine the influence of content quality on increasing customer engagement. The research employed a mixed-methods approach, with quantitative data obtained through customer surveys and the analysis of over 100 promotional posts (Code A1-A100) during the April 2025 period. Quantitative analysis utilized Descriptive Statistics and Structural Equation Modeling (SEM), with robust model validation (CFI: 0.925; RMSEA: 0.057). The results of the hypothesis testing indicate that TikTok Video Content has a positive and significant influence on the Increase in Customer Engagement (Standardized Coefficient = 0.684, ). The most effective content is dominated by the principles of Entertainment (highest mean ) and Relatability, with an optimal duration of 15 to 30 seconds. The engagement pattern found tends to be higher in passive and value-marking metrics (Likes and Saves) compared to active metrics (Comments and Shares). Format-wise, Video dominates the awareness metric with the highest Views (Post A44 reached 423,000 Views), while the Carousel format excels in the long-term value (Saves)metric (Post A32 recorded 11,249 Saves). The implications of these findings suggest that MSMEs must focus on duplicating the successful formulas of Video for awareness and Carousel for value, while prioritizing clear Call-to-Actions (CTAs) to boost conversion. However, optimal effectiveness is hindered by major factors such as inconsistent content production and difficulty in mastering the rapid changes in TikTok trends.
THE EFFECT OF TRAINING AND INFORMATION TECHNOLOGY AND ADDITIONAL EMPLOYEE INCOME ALLOWANCES ON EMPLOYEE PERFORMANCE IN THE REGIONAL SECRETARIAT AGENCY OF EAST KUTAI REGENCY Florida, Maria; Ruliana, Titin; Yudhyani, Eka
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.980

Abstract

Employee performance at the East Kutai Regency Regional Secretariat needs to be improved through various influencing factors. Factors such as training, information technology, and employee supplementary income allowances (TPP) are believed to play a crucial role in motivating and improving employee performance. Positive performance will encourage employees to perform better, while a lack of support can lead to decreased motivation and work discipline.This study used a quantitative method with a descriptive approach and a population of 114 employees, with a sample of 89 employees drawn using a random sampling technique. Data collection was conducted through a questionnaire, and data analysis used SmartPLS to test the effect of independent variables on employee performance.The purpose of this study was to determine the direct and indirect effects of training, information technology, and supplementary income benefits on employee performance through information technology as an intervening variable. The results showed that training had a positive but insignificant effect on employee performance. Meanwhile, information technology and supplementary income benefits had a positive and significant effect on performance. Furthermore, training and supplementary income benefits also had an indirect effect through the use of information technology. Simultaneously, these three variables contributed significantly to improving employee performance within the agency.
Pengaruh Strategi Pemasaran terhadap Minat Beli Produk Wardah di Cabang Mall Lembuswana Samarinda Putri. S, Rizky Amelia; Yudhyani, Eka; Nurfitriani
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6154

Abstract

Minat beli yang terbentuk pada diri individu dipengaruhi oleh strategi pemasaran yang baik pada suatu produk. Penelitian ini bertujuan untuk melihat pengaruhi antara strategi pemasaran terhadap minat beli konsumen dengan menggunakan pendekatan kuantitatif. Subjek penelitian ini sebanyak 119 orang pengguna produk wardah di Kota Samarinda dengan kriteria responden yaitu individu yang pernah menggunakan produk wardah dan individu yang saat ini masih menggunakan produk wardah. Data dikumpulkan dengan metode penyebaran kuesioner yang berisikan skala strategi pemasaran dan minat beli. Analisis data pada penelitian ini dilakukan dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa strategi pemasaran memiliki pengaruh yang positif signifikan terhadap minat beli (F = 312.933 > F-tabel = 3.92, R² = 0.728, p < 0.01). Kesimpulan dari penelitian ini menunjukkan bahwa semakin baik dan menarik strategi pemasaran yang diterapkan pada suatu produk, maka semakin tinggi pula minat beli yang muncul pada diri individu.
Co-Authors AMELIA SETYAWATI, AMELIA Andi Indrawati Ayu Andriani, Tisya Catur Kumala Dewi Danna Solihin Ekawati Ekawati Emilia Susanti Faizal Reza Febrina, Reni Florida, Maria Indah Purwanti Irwan, Sayid Kamariah Kamariah, Kamariah Kirana, Nanda Wahyu Indah Kurnia, Nur Ikhwan Kurniasari, Evi Latif, Imam Nazarudin Manullang, Danny Indra Martohap Masithoh, Rina Nanda, Resty Meilia Nazarudin Latif, Imam Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Purwaningrum, Evi Kurniasari Putri. S, Rizky Amelia Rusdiah Iskandar Sanusi, Otoh Sayid Irwan Sitorus, Astrid Napita Soeginto K, Eddy Suci Lestari Sudarwati, Anastasia Natalia Sugangga, Amelia Sukirman Syamsiar, Syamsiar Titin Ruliana