Regress: Journal of Economics & Management
Vol. 1 No. 2 (2021)

Pengaruh Pelayanan Teller terhadap Tingkat Kepuasan Nasabah pada Bank Syariah Indonesia Kantor Cabang Pembantu Stabat Proklamasi

Nurlatifah Manurung (Universitas Islam Negeri Sumatera Utara)
Khairina Tambunan (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
29 Oct 2021

Abstract

This study is situated within the growing competition among Islamic banks, where service quality—particularly teller performance—has become a strategic determinant of customer satisfaction at Bank Syariah Indonesia, Kantor Cabang Pembantu Stabat Proklamasi. It addresses the central question of whether teller services significantly influence customer satisfaction by employing an analytical quantitative design with a sample of thirty-six customers selected from the bank’s client population. Teller service was treated as the independent variable and customer satisfaction as the dependent variable, with data analyzed through validity and reliability tests, normality testing, simple regression, t-tests, and correlation analysis using Microsoft Excel 2007 and Statistical Package for the Social Sciences version 22.0. The results demonstrate a statistically significant positive effect of teller services on customer satisfaction, with an effect size of 0.651, indicating that approximately 56.1 percent of the variation in customer satisfaction is explained by teller service performance. The remaining variance is attributable to factors outside the regression model. The study argues that strengthening teller professionalism and service responsiveness constitutes a critical pathway for enhancing customer satisfaction and sustaining institutional competitiveness in Islamic banking.

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Journal Info

Abbrev

REG

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Regress: Journal of Economics & Management is a peer-reviewed journal published by the Medan Resource Center. The journal aims to advance theoretical and practical knowledge by promoting high-quality research and providing a platform for researchers, academicians, and practitioners to share their ...