Eduturisma Journal of Social Science
Vol 3 No 2 (2019): Eduturisma

PENGARUH HARGA DAN ATRAKSI WISATA TERHADAP KEPUASAN WISATAWAN DI MUSEUM MAGIC ART 3D (DIMENSI) KOTA TUA JAKARTA

Larasati Utami (Unknown)
Nova Eviana (Unknown)



Article Info

Publish Date
08 Apr 2020

Abstract

Visitor satisfaction is very closely related to the quality of tourism products, including tourist attractions and prices. Alluring tourist attractions will provide a memorable experience for visitor, and impact on revisit intention or recommendation to others. Competitive prices and great experience gained affect tourist satisfaction. This research aimes to determine the influence of prices and tourist attractions on tourist satisfaction at the Magic Museum 3D (dimension) Jakarta. The survey research involves 100 museum visitors as respondents, using the accindental sampling technique. Data are then analyzed by multiple linear regression. The result shows that prices and tourist attractions have a 20.61% contribution toward tourist satisfaction at the Magic Art 3D (dimension) museum Jakarta. It is therefore important for museum managers to keep developing the variety of tourist attractions to be more attractive and competitive as well pricing strategy.

Copyrights © 2019






Journal Info

Abbrev

eduturisma

Publisher

Subject

Description

EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal ...