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Lenny Yusrini, S.E., M.Si
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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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PERSEPSI WISATAWAN PADA PELAKSANAAN FOOD WALKING TOUR JAKARTA Dian Rutz; Budiarto
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Culinary tourism is one of the creative economy subsectors with the dominant contribution to the gross domestic product. Its development, therefore, needs to be continuously encouraged. The Jakarta food traveler community is a pioneer in organizing food walking tours in Jakarta. Positive perception will affect the tourists' satisfaction, loyalty, and marketing of tourism products as well. This study aims to analyze tourist perceptions of the food walking tour. About 100 respondents participated to measure the tourist perception variable notably price, image, service stage, service moment, and implementation. The results showed that overall the tourists have a positive response to the food walking tour. Affordability of prices, a positive image of food walking tours as the only culinary tour package in Jakarta, the competence of tourist guides are important factors affecting the positive tourist perceptions
KUALITAS PELAYANAN WISATA RELIGI PADA ADVENTURE OF LIFE TOUR & TRAVEL JAKARTA Anugerah Dwi Ester Kemas; Rudhi Achmadi
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research is a type of analytical descriptive research conducted at the Adventure of Life Tour & Travel Jakarta. This study is intended to examine consumer perceptions about service quality. Service quality has five dimensions which include direct tangibles, reliability, responsiveness, assurance, and empathy. The population of this research is consumers from Adventure of Life Tour & Travel, with a sample of 69 respondents and their sampling technique is an accidental sampling. The method of collecting data using a questionnaire that is distributed to consumers through Google form. The results of the study with a descriptive analysis of the percentage show the quality of service which includes direct tangibles, reliability, responsiveness, assurance, and empathy included in either category. Based on the researcher's test results, the average value for tangible indicators is 4.79, reliability indicators are 4.80, indicators are 4.82, indicators are assurance and 4.87, and indicators of empathy 4.75. The conclusion in this study is the quality values ​​obtained by the Adventure of Life Tour & Travel are already in the "good" number with a value of 4.79. The author's suggestion is for the company to provide training and evaluation to employees so that the company can attract consumers' interests and benefit and so that the quality values ​​that exist now can increase from good to very good.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN SUSHIMAS Paskah Amelia Situmeang; Bonifasius MH Nainggolan; Al. Agus Kristiadi
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study's purpose of determining the effect of product quality, service quality, and trust in customer satisfaction at Sushimas Restaurant. The data collection was conducted through a questionnaire survey of 100 selected Sushimas Restaurant customers using the purposive sampling method. Data processing uses multiple linear regression analysis methods. The analysis results showed that product quality, service quality, and trust have a significant positive effect on customer satisfaction. Of the three variables studied, trust has better explained the variability of customer satisfaction, followed by service quality and product quality. The three variables simultaneously explain that customer satisfaction variability is 31.02%, while the remaining 68.98% is affected by other variables not included in this research variable
KEPUTUSAN BERKUNJUNG DI TRANSERA WATERPARK BEKASI: PERLUKAH MEMPERHATIKAN FASILITAS DAN HARGA? Puspa RizkautamI; Revalino Tigor Hasudungan; Lenny Yusrini
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Transera WaterPark is a recreational theme park located in Bekasi. In order to achieve sustainability, Transera WaterPark needs to implement a good strategy to understand the visitor’s needs. In this regard, this study aimed to explore how facilities and price-as parts of the marketing mix-influence visiting decision. The study’s sample is the visitors of Transera WaterPark Bekasi using accidental sampling. By using descriptive method and multiple linear analysis, this study found that facilities and price contributed 67.1% towards the decision to visit Transera WaterPark. The results of this study suggested that the management needs to add public facilities, and give more alternatives on the dry park’s vehicles. In regards to price, it is suggested to have pricing determination
ANALISA DIMENSI PELAYANAN BUTLER DALAM MELAYANI TAMU VIP PADA HOTEL X Fisya Belda Andini; Ervina Nur Amaliasari
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Butlers who have the task of providing satisfying, maximum service and can meet the needs of guests, especially VIP guests, such as preparing work tool and equipment, displaying professional Butler Room standards, preparing, serving and storing food and drinks, cleaning and arranging beds and room equipment, Safeguarding guests' belongings and activities and Organizing guests. Problems can occur from Butler service, which causes complaints from guests. This study aims to determine the service standards of Butler Service and the dimension aspects of service quality at Hotel X. The method used by the author in this study is descriptive research method, while the data collection techniques used are observation, interviews, questionnaires and literature study. Quality of service or how far the difference is between the reality and expectations of guests for the servants they receive or receive. From the five dimensions of Butler's service quality dimensions, the aspects of the service quality dimension of Empathy and tangible were considered good by guests, while Assurance, reliability and responsiveness were considered to be less good.
KEPUASAN WISATAWAN TERHADAP WISATA VIRTUAL DI DKI JAKARTA Muhammad Ali Fiqhie; Rudhi Achmadi
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to analyze tourist satisfaction with virtual tourism in DKI Jakarta. During the Covid-19 pandemic, all tourist attractions in DKI Jakarta were closed due to government provisions for large-scale social restrictions. Therefore, there are many tourists who cannot visit many tourist attractions and until finally some tour organizers create virtual tourism, which is a new form of travel during the pandemic. This research is important to find out how much satisfaction of tourists using virtual tourism in DKI Jakarta. The research was carried out from May to July 2020 in DKI Jakarta. This study was designed using a descriptive method. The sampling method used was accidental sampling method. This study uses the method of distributing questionnaires to obtain data and the method used is to distribute questionnaires to tourists who have used or participated in virtual tours using google form. By using several indicators to measure tourist satisfaction where the results of these indicators are the answers to the satisfaction received by tourists. The results of this study shows that the level of tourist satisfaction is around 3.89%. From these results, tourists are "quite satisfied" and almost touch satisfied. And it can be concluded that tourists are quite satisfied with the Virtual Tour in DKI Jakarta which was held during the Covid-19 pandemic and this virtual tour will continue to run because this virtual tour is one of the complementary tours
A Synergy of the Thousand Islands Tourism Office with Pokdarwis (Tourism Awareness Group) in the Development of Sustainable Tourism in Pramuka Island, Thousand Islands Regency Budiarto
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Pramuka Island is one of the marine tourism destinations that develops in the Thousand Islands Administrative District of DKI Jakarta. This study aimed to analyze the government’s synergy between Thousand Islands Regency Tourism and Culture Office and the Pramuka Island Tourism Awareness Group in developing sustainable tourism. This research is a qualitative descriptive study. Data collection are from observations, interviews, and documentation. The selection of informants used the purposive sampling technique. Data analysis techniques used the data triangulation model. This study indicated that synergy had been established in two phases, namely synergy in the planning phase of tourism development and in the phase of implementing work programs. However, not all work programs can be realized, where there are work programs that do not work in the synergy between the two because they are bumped into a higher policy, dealing with the policy of the Provincial Government of DKI Jakarta
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PENGUNJUNG BERKUNJUNG KE MUSEUM NASIONAL Revalino Tigor Hasudungan; Lut Mafrudoh
Eduturisma Vol 4 No 2 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

In the history of museums development, there have been changes the character of changing the function of the museum which initially then developed and increased with the function of preserving, preserving, presenting, or exhibiting, and finally, this function increased. The purpose of this study were: a) to determine the effect of product quality on visiting decisions to the National Museum, b) the influence of location on the visiting decision to the National Museum. This research used multiple linear regression analysis method and incidental sampling method get the respondents. The sampling criteria were visitors who came only on Tuesday – Saturday. The study found that the higher the product quality is, the visiting decision increases. It was explained that the product quality has a significant effect on visiting decisions. The location also has a significant effect on purchasing decisions. The better location of the museum is increasing the visitors decision. The location also shows a significant influence on purchasing decisions.
ANALISIS PENGARUH PROMOSI, BRAND AWARENESS, CITRA DESTINASI TERHADAP KEPUASAN BERKUNJUNG WISATAWAN DI SITU GINTUNG PARK DAN BSD OCEAN PARK KOTA TANGERANG SELATAN Verry Cyasmoro
Eduturisma Vol 4 No 2 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to know the influence of Promotion , brand Awarenees , destination image variable on tourist satisfaction at Situ gintung Park and BSD Ocean Park, South Tangerang City, Banten. This research uses quantitative approach with research. The collection of data obtained through a questionnaire distributed to 100 respondents. The sampling technique of this research using purposive sampling and the respondent is domestic tourist who come from situ Gintung Park and BSD Ocean Park outside , at least twice visited to the attraction in Soauth Tangerang City for tour,The data analysis in this research use quantitatif analysis. The results showed that: promotion variable significantly influence positif tourist satisfaction, the destination image variable significantly influence positif tourist Statisfaction variable, and tourist satisfaction variable significantly influence positif tourist Brand awareness Simultaneosly
PENERAPAN TEKNIK MOLEKULAR GASTRONOMI PADA KOMBINASI BENTUK KUE PUTU MAYANG Farham Fairus Kamal; Herra Herryani
Eduturisma Vol 4 No 2 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The background of this research was because the writer wanted to changes the technique and appearance of putu Mayang cakes to make them more interesting to look at and also make consumers have a different experience eating putu Mayang cakes. Namely how to process with molecular gastronomy, if usually putu Mayang cake is processed by steaming, with this technique it doesn't need to go through the steaming process and for its presentation is slightly different from the usual putu Mayang cake. From the research that has been done, The use of Molecular Gastronomy techniques in cake putu Mayang in terms of processing which shortens the time and is more practical. Putu Mayang cake if processed with gelification technique will have a more attractive appearance compared to cake traditional putu Mayang and consumers will experience a different eating experience than usual. In terms of the ingredients used are almost the same as what is used on cake traditional putu Mayang only removes rice flour and tapioca replaced by jelly and carrageenan.

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