Eduturisma Journal of Social Science
Vol 2 No 2 (2018): EDUTURISMA

PENGARUH PERSEPSI PUBLIK DALAM WEB TERHADAP IDENTITAS PERUSAHAAN (KASUS INDUSTRI PENERBANGAN NASIONAL)

Jeffry Sudirja (Unknown)



Article Info

Publish Date
11 Dec 2019

Abstract

This study aims to determine the effect of corporate identity displayed on airlines websites simultaneously on public perceptions of national airlines in Indonesia. The theory used in this study is the perception theory related to the world of service industry. The approach used in this study is a survey and the type of research is quantitative descriptive. The technique of collecting data uses as many questionnaires 200 respondents. To test the hypothesis, correlation analysis is used. The results of the study show that the corporate identity is displayed on the website has a significant effect on public perception for national airlines in Indonesia. The dominant variable that has a significant influence is reliability.

Copyrights © 2018






Journal Info

Abbrev

eduturisma

Publisher

Subject

Description

EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal ...