The Influence of Knowledge, Perceptions, and E-Banking Facilities on Customer Interest in Using Bank Muamalat Products: Case Study at Bank Muamalat KCP Stabat

Safrina Safitri (State Islamic University of North Sumatra)
Atika Atika (State Islamic University of North Sumatra)
Tuti Anggraini (State Islamic University of North Sumatra)

Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Vol 8, No 1 (2021): April

This research aims to determine the influence of knowledge, perceptions, and e-banking facilities on customer interest in using Bank Muamalat products, focusing on Bank Muamalat KCP Stabat. The research method used was a survey by distributing questionnaires to Bank Muamalat KCP Stabat e-banking service customers. Customer knowledge about e-banking is measured through their understanding of the e-banking features offered by Bank Muamalat. Customer perceptions of e-banking are assessed from their views on security, comfort, and service reliability. E-banking facilities are checked based on availability and ease of customer access to services. It is hoped that the results of this research will provide a better understanding of the factors influencing customer interest in using Bank Muamalat products via e-banking. The implications of these findings can help Bank Muamalat KCP Stabat improve its e-banking services to attract more customer interest and increase their satisfaction with the bank's products.