Jurnal Riset dan Inovasi Manajemen
Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen

Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office

Georgius Erlangga Mahendra Yudantha (Unknown)
Dwi Sukma Donoriyanto (Unknown)



Article Info

Publish Date
11 Jan 2024

Abstract

In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particularly via linear regression with an output of coefficient t count -2.179 < t table 2.119 (H2 accepted). However, it underscores our limitations in comprehending more intricate cause-and-effect relationships within the real world.

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Journal Info

Abbrev

jrim-widyakarya

Publisher

Subject

Description

Jurnal Riset dan Inovasi Manajemen: dengan e-ISSN : 2986-3309, p-ISSN : 2986-4046 berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari ...