Analysis of Profit Expectations, Marketplace Utilization, and Islamic Business Ethics on MSME Sales Performance

NUR ANISA HARAHAP (Universitas Islam Negeri Sumatera Utara)
Nur Ahmadi Bi Rahmani (Universitas Islam Negeri Sumatra Utara)
Faishal Umardani Hasibuan (Universitas Islam Negeri Sumatra Utara)

Edueksos: Journal Pendidikan Sosial dan Ekonomi
Vol. 15 No. 01 (2026): EDUEKSOS: Jurnal Pendidikan Sosial dan Ekonomi

MSMEs, or micro, small, and medium-sized enterprises, are crucial to Indonesia's economy and employment creation. As digital technology improves quickly, MSME players are urged to utilize marketplaces to expand their client base and boost sales. The impact of profit expectations, marketplace usage, and the implementation of Islamic business principles on MSME sales performance in Medan is examined in this study using a quantitative methodology. A Likert-scale Data was gathered from 100 respondents using a questionnaire. who were chosen at random from a population of 38,343 MSMEs registered in SIMDAKOP. The findings demonstrate that marketplace usage, profit expectations, and Islamic business ethics all positively impact sales and collectively account for 73.2% of the variance in sales performance. MSMEs are encouraged to increase marketplace usage and continuously implement Islamic business practices in order to boost competitiveness and business sustainability; this will increase the likelihood that profit expectations will result in larger sales.