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All Journal Edueksos: Journal Pendidikan Sosial dan Ekonomi
NUR ANISA HARAHAP
Universitas Islam Negeri Sumatera Utara

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Analysis of Profit Expectations, Marketplace Utilization, and Islamic Business Ethics on MSME Sales Performance NUR ANISA HARAHAP; Nur Ahmadi Bi Rahmani; Faishal Umardani Hasibuan
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 15 No. 01 (2026): EDUEKSOS: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/1fzvbs77

Abstract

MSMEs, or micro, small, and medium-sized enterprises, are crucial to Indonesia's economy and employment creation. As digital technology improves quickly, MSME players are urged to utilize marketplaces to expand their client base and boost sales. The impact of profit expectations, marketplace usage, and the implementation of Islamic business principles on MSME sales performance in Medan is examined in this study using a quantitative methodology. A Likert-scale Data was gathered from 100 respondents using a questionnaire. who were chosen at random from a population of 38,343 MSMEs registered in SIMDAKOP. The findings demonstrate that marketplace usage, profit expectations, and Islamic business ethics all positively impact sales and collectively account for 73.2% of the variance in sales performance. MSMEs are encouraged to increase marketplace usage and continuously implement Islamic business practices in order to boost competitiveness and business sustainability; this will increase the likelihood that profit expectations will result in larger sales.
Co-Authors Faishal Umardani Hasibuan Nur Ahmadi Bi Rahmani