Ettisal: Journal of Communication
Vol. 10 No. 02 (2025): Ettisal : Journal of Communication

Organizational Communication and University Internationalization: Evidence from a Private University in Bandung

Nadya Shaffira (Universitas Padjadjaran, Jl. Raya Jatinangor, Cikeruh, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363)
Funny Mustikasari Elita (Universitas Padjadjaran, Jl. Raya Jatinangor, Cikeruh, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363)
Feliza Zubair (Universitas Padjadjaran, Jl. Raya Jatinangor, Cikeruh, Kec. Jatinangor, Kabupaten Sumedang, Jawa Barat 45363)



Article Info

Publish Date
26 Dec 2025

Abstract

This study examines the role of organizational communication in supporting the internationalization of a private computer university in Bandung, West Java toward achieving World Class University (WCU) recognition. Using Karl Weick’s theory of organizing particularly sensemaking and enactment the study reveals how communication enables leaders and stakeholders to interpret global standards, coordinate actions, and adapt to changing expectations. Employing a qualitative case study method, data were collected through interviews with university leaders, program heads, faculty, students, and international partners. The findings indicate that communication at a private computer university in Bandung, West Java functions as a dynamic mechanism of sensemaking that aligns leadership vision, cross-unit collaboration, and stakeholder engagement while navigating challenges of regulation, resources, and cultural adaptation. The process also reflects strategic alignment with QS World University Rankings (QS WUR), Webometrics, UniRank, and Scimago Institutions Rankings (SIR) standards. Effective communication thus becomes central to enacting internationalization and shaping institutional identity.

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Journal Info

Abbrev

ettisal

Publisher

Subject

Description

Ettisal: Journal of Communication is an online, peer-reviewed, Communication Science journal dedicated to high-quality research in communication. While centered in communication studies, the journal welcomes work from any discipline that intersects with communication, including the social sciences, ...