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Muhammad Taqiyuddin
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Ettisal: Journal of Communication
Published by Universitas Darussalam Gontor
ISSN : 25993240     EISSN : 25031880     DOI : https://doi.org/10.21111/ettisal
Core Subject :
Ettisal: Journal of Communication is an online, peer-reviewed, Communication Science journal dedicated to high-quality research in communication. While centered in communication studies, the journal welcomes work from any discipline that intersects with communication, including the social sciences, technology, environment, engineering, health, and the physical and natural sciences. We encourage scholarship that crosses disciplinary boundaries and is accessible to broad academic audiences. The journal publishes theoretical and empirical research that demonstrates strong conceptual grounding, methodological rigor, and clear contributions to both communication theory and practice. We accept qualitative, quantitative, inductive, and deductive approaches, provided methods are transparent, well-executed, and follow best reporting practices.
Arjuna Subject : -
Articles 41 Documents
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Neoliberal Discourse in Digital Sociopreneurship: A Foucauldian Analysis Juan Pinantun Pakpahan; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication (articles in layout)
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.2

Abstract

This study examines how neoliberal ideology is reproduced within digital sociopreneurial communication by analyzing Garda Pangan, a foodbank sociopreneurial organization operating in Surabaya and Malang, Indonesia. The research addresses a core problem in contemporary humanitarian campaigns, namely the tendency to frame structural issues such as food waste and food insecurity as matters of individual moral responsibility. Using Foucauldian Discourse Analysis within the Critical–Cultural Tradition, this study investigates how visual and textual narratives on Instagram construct moral subjectivities, responsibilize audiences, and normalize neoliberal rationalities. The findings identify four dominant discursive formations: food waste as moral failure, charity as redemption, volunteering as lifestyle identity, and institutional discipline of virtue. These formations reveal how digital campaigns aestheticize empathy, individualize responsibility, and transform humanitarian action into performative moral practice. The analysis of organizational guidelines further demonstrates how institutional discourse reinforces moral governance and self-regulation. The study concludes that Garda Pangan’s communication reconfigures collective ethics into individualized virtue, thereby depoliticizing the structural dimensions of food insecurity. This research contributes to critical communication scholarship by showing how power operates through moral discourse in digital sociopreneurship.
Media Construction in Mining Issues in East Kalimantan Jaka Farih Agustian; Andria Saptyasari; Silviana Purwanti
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication (articles in layout)
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.3

Abstract

This study aims to analyze how media construct and frame mining issues, and how the relationship between power and knowledge plays a role in that process. Using Michel Foucault’s theory of power/knowledge, this paper offers a critical framework to understand how media shape public knowledge about mining and how power operates through media to direct discourse around the mining industry. Foucault’s concept of power and knowledge contributes to a new way of understanding social realities in modern society—where power is no longer viewed solely as repressive or authoritarian, but as something productive, dispersed, and embedded within social structures and interactions. In this context, media construction of mining issues is not merely about objective information delivery, but is shaped through social processes and power relations. Knowledge is produced through the interaction of media, government, and mining companies, often by highlighting the perceived benefits of mining activities. However, local media with pro-community perspectives can also expose the environmental and social risks of mining operations. In contemporary society, environmental issues must be critically examined through the lens of Foucault’s theory of power/knowledge,as environmental damage carries profound implications for social change. Thus, this study emphasizes the importance of a more holistic and critical approach in analyzing how media contribute to the construction of environmental discourse in the context of mining.
Constructing Synthetic Political Identity: A Semiotic And Framing Study Of Ai-Generated Images In Indonesia’s 2024 Election Anton Sudibyo; Adi Nugroho
ETTISAL : Journal of Communication Vol. 11 No. 1 (2026): Ettisal : Journal of Communication (articles in layout)
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v11i1.8

Abstract

Artificial Intelligence (AI) increasingly shapes contemporary political communication, including how candidate identities are constructed and circulated. This study analyzes how AI-generated images in Indonesia’s 2024 Presidential Election, particularly visuals associated with the Prabowo–Gibran campaign functioned as semiotic and discursive instruments in political branding. Using a qualitative approach combining Barthes’ semiotic analysis and Entman’s framing theory, the research examines three prominent AI-generated visuals alongside media coverage and public responses. The findings show that AI-produced aesthetics generate emotional legitimacy through symbolic softening marked by cuteness, warmth, and familial intimacy while reinforcing myths of youthfulness, continuity, and technological modernity. Media and public framings alternated between viewing these visuals as creative political innovation and critiquing them as synthetic manipulation, reflecting ambivalent attitudes toward authenticity in AI-mediated politics. The study concludes that AI operates as a semiotic and discursive actor that co-constructs political identity through aesthetic and affective cues. These insights contribute to discussions on algorithmic aesthetics, synthetic affect, and the evolving dynamics of political branding in digital-era elections.
Understanding Intercultural Encounters: Communication Practices of Bugis and Ternate People in Ternate Badruddin `Kaddas; Rakhmat Rakhmat; Aisyiyah Hanif Mualim
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.9

Abstract

This study aims to probe and comprehend the dynamics of communication between The Bugis and Ternate people in the context of daily life in Ternate. Communication between strangers and host cultures often presents complex and interesting challenges in understanding different cultures, beliefs and social practices. This study used a qualitative approach using intimate interviews and participant observation to gain in-depth insight into the communication experiences between the Bugis and Ternate people. Research participants consisted of Bugis individuals living in Ternate and Ternate people who had direct interactions with them. The results of the research provides a better understanding of how The Bugis as strangers and Ternate people as host cultures communicate, the challenges they face in establishing intercultural relations, and the strategies and mechanisms used to overcome these differences. This research also found the importance of intercultural communication competence and the important role of language, nonverbal expression, and full understanding of certain cultural perceptions. The researcher trusts that the research will make an important contribution to cross-cultural understanding and intercultural communication, as well as provide practical suggestions for enhancing understanding and relations between the Bugis and Ternate people in Ternate. This research also can be a basis for further research on intercultural communication in Indonesia and involving other cultural groups.
The Therapeutic Communication Phenomenon of Selempang Mera Aba Idi Community in the Process of Healing People with Mental Disorders after Confinement in Stocks Sri Wahyuningsih; Netty Herawati
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.10

Abstract

Therapeutic communication is crucial in the process of healing people with mental illness after continuous confinement in stocks. In addition, mentally ill patients often endanger others and themselves, so pasung is used as a form of controlling their behavior so as not to endanger others. However, the practice of pasung for ODGJ is not a good solution so the pasung is removed and ODGJ requires continuous treatment. Therefore, this research aims to analyze, explore, and explore the phenomenon of therapeutic communication applied by the Selempang Mera Aba Idi Community in healing ODGJ after pasung. This research uses a descriptive qualitative method with a single case study approach. The research subjects are health workers and the patient's family. The object of research is therapeutic communication, challenges, support, and obstacles of the Selempang Mera Aba Idi Community in the healing process of ODGJ after being confined in stocks. Data collection techniques used observation, interviews, documentation, and audio-visual materials. The location of this research was Omben Sampang Madura. The results obtained from this study show that therapeutic communication between the Selempang Mera Aba Idi community and the family is very important in healing people with mental disorders after being confined in stocks, support in the form of biomedical therapy, and cognitive rehabilitation in the recovery process. There are barriers to drug compliance, uncooperative guardians of ODGJ, communication in language between health workers and families and ODGJ, and drug distribution.
Pursuing Public Trust: Tax Reform Communication during the Indonesian Government Transition Neni Puji Artanti; Akhmad Muwafik Saleh; Bambang Dwi Prasetyo
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.13

Abstract

The credibility of tax policy is relies not only on excellent policy design but also effective communicated to the public. Tax policy significantly affect the public interest, so the Directorate General of Taxation's (DGT) communication strategy is critical for sustaining public trust. During Indonesia’s 2024 political transition, the DGT faced challenges in communicating sensitive tax reform issues, including the adjustment of Value-Added Tax rate and the implementation of the Coretax system. This qualitative case study applies the Contingency Theory of Accommodation to examine how predisposing and situational factors shaped the communication stance along the advocacy–accommodation continuum. The research triangulated in-depth interviews with public relations managers and social media specialists, document analysis, and qualitative content analysis of 74 social media posts and 284 news articles from October 2024 to January 2025. The findings reveal that although the Directorate General of Taxation implements the “communication as part of policy” paradigm reflecting its predisposed strategy, situational complications such as fragmented information bubbles, political residue, and the “lost period” of public preparation, dominated the communication dynamics during the transition A key theoretical contribution of the study is the identification of algorithm-driven fragmentation as situational pressures that constrained the effectiveness of predispositional orientations. The study also highlights the need to elevate the communication strategy to a higher regulatory level to ensure a robust communication process even during a transitional period.
Strategic Management of Police Public Relations in Delivering Public Services: A Case Study of the Tanah Karo Regional Police Zulham Zulham; Hasan Sazali; Hasnun Jauhari Ritonga
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.14

Abstract

This research investigates the strategic communication management practices of the Tanah Karo District Police Public Relations (Polres Tanah Karo) unit in community service delivery. Employing a qualitative case study approach, it evaluates communication strategies, channels, and effectiveness in building positive community relations, guided by Harwood Childs' Public Relations Strategy theory encompassing publicity, persuasion, argumentation, and image-building alongside implicit elements of the Two-Way Symmetrical Model for mutual adaptation and Excellence Theory for stakeholder integration. Data collection involved in-depth interviews with police officers, community leaders, and residents, supplemented by document analysis and field observations. Findings reveal Polres Tanah Karo's multi-channel strategy, integrating digital platforms like Instagram, traditional media, and direct community engagement, which aligns with Childs' indicators for publicity and persuasion while addressing local cultural contexts. Challenges persist in message consistency, feedback mechanisms, and cultural sensitivity, highlighting needs for enhanced two-way symmetrical dialogue to counter inconsistencies and boost trust. This study advances insights into Indonesian police PR, demonstrating how adaptive frameworks improve community trust and service delivery in regional settings like North Sumatra.
The Influence of Motivation, Gratification, and Consumption Patterns on Listener Satisfaction of RRI Batam On-Demand Audry Zaskia Qowariri; Anang Sujoko; Reza Safitri
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.15

Abstract

The rapid development of digital technology has significantly transformed media consumption patterns, including the way audiences engage with radio content. The emergence of radio on-demand services offers flexibility, content personalization, and user control over time and content selection, reflecting a paradigm shift from passive to active media consumption. This research took into Radio Republik Indonesia (RRI) Batam, as a public service broadcaster operating in a border region such as Batam, Indonesia, it served a diverse audience. Also, this study has a research gap by examining how motivation, consumption patterns, and the gap between gratification sought and gratification obtained influenced listener satisfaction with RRI Batam’s radio on-demand services. This research using a quantitative method with using survey method involving 355 purposively selected respondents who listened to RRI Batam’s on-demand content. The data were collected by online questionnaires using a five-point Likert Scale. Also the analysis included validity, and reliability testing, descriptive statistics, multiple linear regression, and discrepancy analysis to assess the alignment between expected and actual gratifications. The findings reveal a moderate discrepancy between gratification sought and gratification obtained, although the indicating that RRI Batam meets some audience needs, gaps remain. Motivation and consumption patterns were found affect the listener satisfaction, gaps remain. The relevance of Uses and Gratifications theory in understanding audience engagement with public radio in the digital era. This research contributes to the academic discourse based on the Uses and Gratifications framework in public media contexts and offers practical recommendations for optimizing radio on-demand services to border regions. Theoretically and practically by providing how public radio can adapt to changing audience behaviors and digital expectations while maintaining of heterogeneous audience as a social mission in the digital era.
Organizational Communication and University Internationalization: Evidence from a Private University in Bandung Nadya Shaffira; Funny Mustikasari Elita; Feliza Zubair
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.16

Abstract

This study examines the role of organizational communication in supporting the internationalization of a private computer university in Bandung, West Java toward achieving World Class University (WCU) recognition. Using Karl Weick’s theory of organizing particularly sensemaking and enactment the study reveals how communication enables leaders and stakeholders to interpret global standards, coordinate actions, and adapt to changing expectations. Employing a qualitative case study method, data were collected through interviews with university leaders, program heads, faculty, students, and international partners. The findings indicate that communication at a private computer university in Bandung, West Java functions as a dynamic mechanism of sensemaking that aligns leadership vision, cross-unit collaboration, and stakeholder engagement while navigating challenges of regulation, resources, and cultural adaptation. The process also reflects strategic alignment with QS World University Rankings (QS WUR), Webometrics, UniRank, and Scimago Institutions Rankings (SIR) standards. Effective communication thus becomes central to enacting internationalization and shaping institutional identity.
Ethnographic Reflections on Nationalism and Interfaith Dialogue in the Three-Faith Tourism Village Rizki Budhi Suhara; Nurul Chamidah; Johan Johan; Dina Kholis Aziza; Nurhidayah Nurhidayah; Wildan Aflah Nabil; Eef Sayfudin; Nanang Sunadi Arta
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.17

Abstract

This study analyzes the Jamblang mural attraction located in the Old Town Area of Jamblang, Jamblang Village, Jamblang District, Cirebon Regency known as the Three-Faith Tourism Village as a complex communication event within the framework of nationalism. The mural attraction, created collaboratively by students, artists, and local residents, retells the history of communal existential crises (1845–1889) leading up to the turning point of recovery in 1900, focusing on the restoration of Vihara Dharma Rhakita. Its primary purpose is to revitalize the forgotten Chinatown area, provide historical education, and deeply instill the values of tolerance and national unity. This qualitative research employs the framework of Ethnography of Communication and the Triadic Semiotic analysis of Charles Sanders Peirce to examine the visual messages and surrounding social practices. The semiotic analysis reveals that the mural’s iconography (Representamen), depicting collective suffering and recovery, produces an Interpretant of nationalism. This nationalism can be understood as the collective memory of resilience within a multireligious community, where harmony becomes the essence of local patriotism. This notion is reflected through particular signs and symbols depicted in the mural, which represent the shared struggle and unity of different faiths. Considering Indonesia’s historical concept of Nasakom, such expressions suggest how ideological and social classifications may still shape local narratives of nationalism. The meaning and intention behind these representations were also conveyed by the interviewed informants, indicating that the interpretation of the mural should be grounded in their perspectives. The application of Dell Hymes’ SPEAKING model integrates semiotic findings with real communication practices. It was found that the mural’s strategic placement in front of the Vihara (Setting) and the inclusive interfaith collaboration (Participants) explicitly support the Ends of promoting National Tourism. The social interaction norms (Norms) are directed toward displaying harmony to visitors, while selfie-taking activities (Act Sequence and Genre) function as an adoption of this collective narrative into personal digital identity. This study concludes that the Jamblang mural successfully transforms local history into a visual lingua franca (Instrumentalities) that effectively fosters national resilience education and tourism village branding, mitigating the challenges of spatial and economic degradation.

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