Jurnal manajemen dan bisnis (Performa)
Vol. 21 No. 2 (2024)

THE ADOPTION OF BUSINESS DIGITALIZATION BY SMEs: A CASE STUDY IN BANDUNG

Ferdi Z Azan (Universitas Islam Bandung)
Hantoro Ksaid Notolegowo (Universitas Islam Bandung)
Nurfahmiyati (Universitas Islam Bandung)
Nunung Nurhayati (Universitas Islam Bandung)



Article Info

Publish Date
25 Sep 2024

Abstract

The objective of this study is to investigate the the existing practice of business digitalization by SMEs in Bandung. There were qualitative techniques employed in conducting the research, which mainly consisted of several interviews with small scale enterprise owners cutting across different sectors. The findings show that digital enterprises are responsible for significant improvements in business operations and financial results. However, there are still some challenges including high costs at initiation stage and inadequate employee skills required. According to research affordable technology solutions and training employees can be effective approaches to mitigate these obstacles thereby improving Small Medium Enterprises benefits from going digital.

Copyrights © 2024






Journal Info

Abbrev

performa

Publisher

Subject

Description

Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and conventional ...