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Ferdi Z Azan
Universitas Islam Bandung

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THE ADOPTION OF BUSINESS DIGITALIZATION BY SMEs: A CASE STUDY IN BANDUNG Ferdi Z Azan; Hantoro Ksaid Notolegowo; Nurfahmiyati; Nunung Nurhayati
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4436

Abstract

The objective of this study is to investigate the the existing practice of business digitalization by SMEs in Bandung. There were qualitative techniques employed in conducting the research, which mainly consisted of several interviews with small scale enterprise owners cutting across different sectors. The findings show that digital enterprises are responsible for significant improvements in business operations and financial results. However, there are still some challenges including high costs at initiation stage and inadequate employee skills required. According to research affordable technology solutions and training employees can be effective approaches to mitigate these obstacles thereby improving Small Medium Enterprises benefits from going digital.
Co-Authors Hantoro Ksaid Notolegowo Nunung Nurhayati Nurfahmiyati Nurfahmiyati