International Journal of Information Engineering and Science
Vol. 2 No. 3 (2025): August : International Journal of Information Engineering and Science

Sentiment Analysis of the Kabur Aja Dulu Trend on X as a Basis for Designing a Public Sentiment Monitoring System Using Naïve Bayes and SVM

Sutisna Sutisna (Unknown)
Tri Wahyudi (Unknown)
Dwi Swasono Rachmad (Unknown)
Fachrur Rozi (Unknown)



Article Info

Publish Date
30 Aug 2025

Abstract

Social media X (Twitter) has become the main platform for the Indonesian public to express opinions, including on the trend of 'kabur aja dulu' (let's just run away for a bit). This research aims to classify the sentiments of the public using the Naïve Bayes and Support Vector Machine (SVM) methods, and to compare the accuracy of both in sentiment analysis. Data was collected via the Twitter API with the hashtag #kaburajadulu, resulting in 2,067 tweets, which, after the cleansing process and manual labeling, left 385 data points. The analysis process followed the CRISP-DM stages, which include business understanding, data understanding, data preparation, modeling, evaluation, and deployment. Model evaluation was conducted using a confusion matrix with accuracy, precision, and recall metrics. The classification results show that 82% of tweets have a positive sentiment and 18% negative. The Naïve Bayes algorithm achieved an accuracy of 86.49%, slightly lower than SVM, which reached 88.05%. In conclusion, Support Vector Machine is more effective in sentiment classification on public opinion data. This research contributes to the digital mapping of public opinion and recommends the development of automatic labeling methods as well as the exploration of advanced algorithms in the future.

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Journal Info

Abbrev

IJIES

Publisher

Subject

Engineering

Description

The scope of the this Journal covers the fields of Information Engineering and Science. This journal is a means of publication and a place to share research and development work in the field of ...