Nusantara Hasana Journal
Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026

PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MELALUI TOKOPEDIA

Fatana Suastrini (Universitas Islam Negeri Mataram)
Muhammad Helmy Reza (Universitas Islam Negeri Mataram)

Article Info

Publish Date
30 May 2026

Abstract

This study aims to determine the influence of online customer reviews, e-service quality, and trust on students' purchasing decisions on Tokopedia. This study used a quantitative method with a questionnaire as the data collection technique. The sample used was 100 student respondents at the State Islamic University of Mataram using a purposive sampling technique. The analytical method used to prove the research hypothesis was Structural Equation Modeling (SEM). The results showed that online customer reviews, e-service quality, and trust had a positive and significant influence on students' purchasing decisions on Tokopedia.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...