Nusantara Hasana Journal
Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024

DIGITAL LITERACY-BASED MARKETING MANAGEMENT STRATEGY TO INCREASE STUDENT ENTREPRENEURSHIP PRODUCT PURCHASE INTEREST AT SATYAGAMA UNIVERSITY

Didi Sukardi (Universitas Satyagama)
Rahmatullah Rahmatullah (Universitas Satyagama)
I Nyoman Suri Adnyana (Universitas Satyagama)
Murdiyono Murdiyono (Universitas Satyagama)

Article Info

Publish Date
10 Dec 2024

Abstract

The development of digital technology has transformed the marketing patterns of student entrepreneurial products into more modern and digital-based media. This study aims to analyze digital literacy-based marketing management strategies to increase consumer interest in purchasing student entrepreneurial products at Satyagama University. The research method used a quantitative approach through the distribution of questionnaires to Satyagama University students involved in entrepreneurial activities. The results show that digital literacy skills, social media utilization, and digital marketing strategies have a positive influence on increasing consumer interest in purchasing student products.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...