IMPLEMENTATION OF DIGITAL MARKETING MANAGEMENT AND TECHNOLOGY LITERACY TO BUILD PERSONAL BRANDING OF SATYAGAMA UNIVERSITY STUDENTS

Didi Sukardi (Universitas Satyagama)
Rahmatullah Rahmatullah (Universitas Satyagama)
I Nyoman Suri Adnyana (Universitas Satyagama)
Murdiyono Murdiyono (Universitas Satyagama)

Nusantara Hasana Journal
Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022

The development of digital technology encourages students to utilize social media as a means of building a professional personal brand. This study aims to analyze the implementation of digital marketing management and technological literacy in shaping the self-image of Satyagama University students in the digital era. The research method used a quantitative approach through the distribution of questionnaires to active students at Satyagama University who use social media for communication and self-promotion. The results show that technological literacy skills and an understanding of digital marketing have a positive influence on students' ability to build a creative, professional, and competitive personal brand.