Nusantara Hasana Journal
Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023

THE RELATIONSHIP BETWEEN DIGITAL LITERACY AND DIGITAL MARKETING CREATIVITY IN STUDENTS AT SMK MASTER INDONESIA

Murdiyono Murdiyono (Universitas Satyagama)
Didi Sukardi (Universitas Satyagama)
Rahmatullah Rahmatullah (Universitas Satyagama)
I Nyoman Suri Adnyana (Universitas Satyagama)

Article Info

Publish Date
05 Dec 2023

Abstract

This study aims to analyze the relationship between digital literacy and digital marketing creativity among students at SMK Master Indonesia. Digital literacy is a crucial skill for students in effectively utilizing information technology and social media for digital marketing activities. The research method used a quantitative approach by distributing questionnaires to SMK Master Indonesia students as research respondents. The results showed that digital literacy has a positive relationship with students' digital marketing creativity, particularly in the ability to create promotional content, use social media, and digital technology-based marketing innovation

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...