Pengaruh Social Media Marketing, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Hotel Wyndham Casablanca Jakarta

fadel Alfarabiyuzza (Universitas Asa Indonesia)
Salman Paludi (Asa Indonesia Univercity)

Journal of Management and Leadership
Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026

This study aims to analyze social media marketing, price perception and service quality on stay decisions. Data analysis used IBM SPSS Statistict 25 with a total of 100 respondents. The data used is primary data that has been obtained directly from the questionnaire answers by guests of wyndham casablanca jakarta. The results of the study show that social media marketing has a significant effect on stay decisions, price perception has a significant effect on stay decisions, and the quality of servers has a significant effect on stay decisions. Social media marketing, price perception and service quality have a positive and significant effect on the decision to stay simultaneously.