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All Journal Journal of Management and Leadership
fadel Alfarabiyuzza
Universitas Asa Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Social Media Marketing, Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Hotel Wyndham Casablanca Jakarta fadel Alfarabiyuzza; Salman Paludi
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1134

Abstract

This study aims to analyze social media marketing, price perception and service quality on stay decisions. Data analysis used IBM SPSS Statistict 25 with a total of 100 respondents. The data used is primary data that has been obtained directly from the questionnaire answers by guests of wyndham casablanca jakarta. The results of the study show that social media marketing has a significant effect on stay decisions, price perception has a significant effect on stay decisions, and the quality of servers has a significant effect on stay decisions. Social media marketing, price perception and service quality have a positive and significant effect on the decision to stay simultaneously.
Co-Authors Salman Paludi