<![CDATA[ABSTRACT This study is motivated by the development of majlis ta’lim as a non-formal Islamic educational institution that plays an important role in improving the religious and social quality of society. Majlis ta’lim not only functions as a medium for delivering Islamic teachings but also serves as a platform for fostering the social attitudes of its members in everyday life. In the context of modern society, the existence of majlis ta’lim is expected to provide a tangible contribution to the improvement of worship practices as well as sustainable changes in social behavior. However, not all majlis ta’lim are able to demonstrate optimal effectiveness, thus requiring a deeper study of the da’wah approaches applied in community development activities. This study aims to analyze the da’wah approaches implemented by Majlis Ta’lim As-Salam and to identify the forms of improvement in worship practices and social attitudes of its members. This research employs a qualitative approach with a descriptive type of study. Data were collected through in-depth interviews with administrators, preachers, and active participants, participant observation, and documentation. The collected data were then analyzed systematically through the stages of data reduction, data display, and conclusion drawing to identify patterns of da’wah approaches applied in the activities of the majlis ta’lim. The results show that the da’wah approaches applied include educational, persuasive, and social approaches that are integrated. The educational approach is carried out through regular religious study sessions that enhance the participants’ understanding of Islamic teachings, particularly in worship practices. The persuasive approach is implemented through wise and humanistic communication, making it easier for participants to accept the da’wah messages. Meanwhile, the social approach is realized through various activities such as charity programs, social services, and educational assistance, which contribute to increasing social awareness and solidarity among participants. These values of togetherness, care, and solidarity are strongly internalized in the daily lives of the participants. In conclusion, a holistic and contextual da’wah approach has proven to significantly improve both worship practices and social attitudes. This study suggests that the integration of educational, persuasive, and social approaches in majlis ta’lim activities can serve as an adaptive and sustainable community-based da’wah model.]]>
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