<![CDATA[This study aims to analyze the effect of service quality and excellent service on student satisfaction among QRIS users at culinary MSMEs in the UNESA Ketintang environment. The study employed a quantitative approach using SERVQUAL dimensions and the Excellent Service (6A) concept as independent variables, while student satisfaction served as the dependent variable. The population consisted of Educational Office Administration students from the 2022 and 2023 cohorts who had completed the Excellent Service course and had used QRIS transactions at culinary MSMEs in UNESA Ketintang. The sampling technique used purposive sampling with a total of 235 respondents. Data were collected through questionnaires distributed using a five-point Likert scale. Data analysis was conducted using Pearson Product Moment validity test, Cronbach’s Alpha reliability test, classical assumption tests, and multiple linear regression analysis with JASP version 0.96. The results indicate that service quality has a positive and significant effect on student satisfaction (p < 0.001). Excellent service also has a positive and significant effect on student satisfaction (p = 0.048). Simultaneously, service quality and excellent service significantly influence student satisfaction with an R² value of 0.612, indicating that both variables contribute 61.2% to student satisfaction. The findings demonstrate that reliable digital payment systems and professional seller services play an important role in improving student satisfaction in QRIS transactions at culinary MSMEs.Keywords: service quality, excellent service, student satisfaction, QRIS, MSMEs]]>
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