Jurnal Administrasi Bisnis
VOL 5, NO 2 (2026) May

Implementation Of Corporate Social Responsibility Program To Increase Community Empowerment

Muhammad Reza Rezky Ramadhan (Universitas Negeri Makassar)
Andi Aslinda (Universitas Negeri Makassar)
Maya Kasmita (Universitas Negeri Makassar)



Article Info

Publish Date
30 May 2026

Abstract

The Case Study at PT PLN Indonesia Power UBP Tello illustrates the implementation of the corporate social responsibility program’s goal of increasing community empowerment. The purpose of this study is to ascertain how that program is applied to increase community empowerment at that organization. A case study methodology combined with a qualitative descriptive technique was used to conduct this study. To achieve this goal, researchers used documentation, observation, and interview data collection techniques. By taking seven (7) infromants consisting of the Environmental Team Leader, Junior Environmental Officer, Finance & HR Staff, Chair of the waste bank program and the community. Using interview standards, the procedure was conducted in a organized manner. According to the research findings, PT PLN Indonesia Power UBP Tello implementation of the Corporate Social Responsibility program aligns with the triple bottom lines theory, which posits that companies should prioritize the welfare of society (people) and the environment in addition to earning a profit. PT PLN Indonesia Power UBP Tello has also implemented the community empowerment program well and is in accordance with the five (5) main principles of community empowerment, but it is still partial because the community has not felt the maximum benefits in terms of economic improvement. 

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Journal Info

Abbrev

jab

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Administrasi Bisnis bertujuan untuk mempertajam ide bisnis dengan bidang keilmuan administrasi bisnis, ekonomi, manajemen, kewirausahaan, pemasaran dan pengembangan sumber daya ...