Bianglala Informatika
Vol. 14 No. 1 (2026): Maret 2026

Analisis Sentimen Ulasan Aplikasi Shopee Food Driver Di Playstore Menggunakan Algoritma Multinomial Naïve Bayes

Endah Wiji Lestari (Universitas Bina Sarana Informatika)
Dahlia Dahlia (Universitas Bina Sarana Informatika)
Nuraeni Herlinawati (Universitas Bina Sarana Informatika)
Farhan Ramadhan (Unknown)



Article Info

Publish Date
31 Mar 2026

Abstract

Online food delivery services such as ShopeeFood are a practical solution for modern society in fulfilling culinary needs without having to leave the house. However, from the driver's perspective, using the ShopeeFood Driver application is not free from technical challenges and limited features that impact job satisfaction. This study aims to analyze user review sentiments for the ShopeeFood Driver application using the Multinomial Naïve Bayes algorithm. Data were collected through web scraping techniques from the Google Play Store and the data used were 2000 user reviews collected from May to June 2025. The analysis process involved the stages of text preprocessing, data labeling, TF-IDF weighting, classification, and model evaluation. The classification results showed an accuracy of (82.35%), precision (81.76%), recall (82.35%), and an F1-score of 83.36%, indicating excellent model performance in identifying sentiment. These findings provide important insights for application developers in responding to user reviews more effectively and strategically. This research is expected to contribute to the development of more relevant features and improving the quality of digital services in the online transportation sector.

Copyrights © 2026






Journal Info

Abbrev

bianglala

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

BIANGLALA INFORMATIKA was first published in 2013, with ISSN: 2338-8145 and E-ISSN: 2338-9761. BIANGLALA INFORMATIKA  is a publication medium for research by the academic community in the field of computer science and information systems, published by LPPM Universitas Bina Sarana Informatika, ...