This study aims to analyze the relevance of the values of Tanah Bertuah Negeri Beradat in the social interactions of Generation Z in Dolok Stillul Subdistrict, Serdang Bedagai Regency. A qualitative descriptive method with ethnographic and Islamic theological approaches was employed to understand the comprehension, appreciation, and application of customary values by the younger generation. Data were collected through observation, in-depth interviews, and documentation with Gen Z, customer leaders, religious figures, and community leaders. The findings reveal that Gen Z recognizes Tanah Bertuah Beradat symbolically, yet the internalization of its values in daily behavior remains low. Influencing factors include digital technology, limited customary education in families, and peer pressure. Strengthening these values can be achieved through the roles of family, schools, digital technology, integration of customary values with Islamic teachings, and supportive social environments. This research underscores the importance of local wisdom and Islamic teachings as moral guides for Gen Z to foster courteous, responsible, and civilized character.
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