Enhancing School Promotion Effectiveness through 2D Animation Training: A Community Service Project at SMK-NU Donomulyo

Vivi Aida Fitria (Institut Teknologi dan Bisnis Asia Malang)
Nicholaus Wayong Kabelen (Institut Teknologi dan Bisnis Asia Malang)
Lilis Widayanti (Institut Teknologi dan Bisnis Asia Malang)
Lukman Hakim (Institut Teknologi dan Bisnis Asia Malang)

Jurnal Pengabdian Masyarakat Asia
Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat

Purpose: This study aims to enhance SMK-NU Donomulyo's digital promotion capacity through 2D animation training, addressing the school's limited resources for producing effective promotional content in the competitive educational landscape. Method: A participatory action research design was employed, engaging teachers and Visual Communication Design students in hands-on training using Figma for graphic design, complemented by Canva and Animaker for animation development. Practical Applications: The findings enable sustainable, independent creation of promotional content, strengthening the school's digital marketing capabilities and enhancing visibility across social media platforms such as Instagram, TikTok, and YouTube. Conclusion: With 96% of participants mastering animation fundamentals and 100% successfully producing promotional animations, this training demonstrates that accessible, cost-effective tools can effectively build institutional digital capacity for educational promotion in the digital era.