JPW (Jurnal Politik Walisongo)
Vol. 8 No. 1 (2026)

Navigating Patriarchy in the Digital Era: The Impact of Gender Stereotypes and Online Campaign Intensity on Female Candidates' Electability in Semarang

Solkah Mufrikhah (Universitas Islam Negeri Walisongo Semarang)
Laila Kholid Alfirdaus (Universitas Diponegoro)
Fitriyah . (Universitas Diponegoro)
Nur Hidayat Sardini (Universitas Diponegoro)
Muhammad . (University of Birmingham)



Article Info

Publish Date
20 Apr 2026

Abstract

This study investigates the dynamics of female electability in Indonesian local politics, situated at the intersection of patriarchal hegemony and technological acceleration. Methodologically, the research employs a quantitative explanatory approach involving 180 respondents. Data were analyzed using multiple linear regression to evaluate the interaction between variables. The results reveal three fundamental findings. First, the Dominance of Digital Strategy in Mitigating Patriarchal Cultural Residues is confirmed, with the model demonstrating solid predictive power (R2 = 0.460$). This affirms that nearly half of the variance in voter support is determined by the effectiveness of digital campaigns. Second, a Shifting of Patriarchal Hegemony through Digital Performative Politics is observed. Statistical analysis highlights a sharp contradiction: while gender stereotypes continue to exert significant negative pressure (β = -0.342$), digital campaigns emerge as a superior positive determinant (β = +0.518$). This disparity signals an "algorithmic disruption," allowing candidates to transcend structural barriers.As a novel contribution, this research formulates The Digital Shield Framework and Strategic Mitigation of Gender Barriers. This framework offers a tactical roadmap for candidates to convert social capital into electoral incentives. The study concludes that the integration of digital intelligence functions as a primary "escalation ladder" to penetrate the glass ceiling, shifting the political landscape toward a meritocracy based on digital performance

Copyrights © 2026






Journal Info

Abbrev

JPW

Publisher

Subject

Social Sciences

Description

The article was developed in JPW (Jurnal Politik Walisongo) is research and the study of Political Islam, politics to Indonesian, Middle East Politics, science of government, state and public ...