Social approach in Social Studies (IPS) learning at the elementary school level plays an important role in shaping students’ critical thinking and social awareness. This study aims to analyze the concept, implementation, challenges, and strategies of applying a social approach in IPS learning to develop critical and caring attitudes among students. The method used is qualitative research based on a literature review, relying on relevant books as the main source of data. The analysis is conducted descriptively by examining various theoretical perspectives related to social learning approaches and character development in primary education. The findings show that the social approach helps students understand real-life social phenomena, encourages active participation in learning, and strengthens social values such as empathy, cooperation, and responsibility. However, its implementation still faces several challenges, including limited learning time, teacher creativity, and learning resources. Therefore, effective strategies are needed to optimize the learning process so that students can develop both cognitive and social skills in a balanced way.
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