Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis

EVALUASI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN LESEHAN DI MUARA TEWEH

Liawati (Unknown)



Article Info

Publish Date
13 Apr 2026

Abstract

The purpose of this study was to describe service quality based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, as well as to determine the level of customer satisfaction and the relationship between service quality and customer satisfaction at a lesehan restaurant in Muara Teweh. This study used a descriptive qualitative approach with customers of the lesehan restaurant in Muara Teweh as research subjects. The informants consisted of 8 customers selected using purposive sampling because they were considered capable of providing in-depth information based on direct experience. Data were collected through interviews, observations, documentation, and literature study. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The results showed that service quality at the lesehan restaurant in Muara Teweh was generally quite good in all SERVQUAL dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. Customers assessed that cleanliness, facilities, order accuracy, service speed, employee attitude, and attention to customers were adequate. Customer satisfaction was also categorized as fairly good, indicated by expectation fulfillment, intention to revisit, and willingness to recommend to others. The findings indicate that service quality has a close relationship with customer satisfaction, where good service increases customer comfort, trust, and positive experience.

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Journal Info

Abbrev

JIMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen Perusahaan secara umum dan bisnis, jurnal ini diperuntukkan bagi dosen, peneliti, serta aktivis yang ingin mengkaji lebih dalam tentang ...