LINGUISTIK : Jurnal Bahasa dan Sastra
Vol 11, No 2 (2026): LINGUISTIK : Jurnal Bahasa dan Sastra

INVESTIGATING LANGUAGE STYLE IN H3 PODCAST YOUTUBE CHANNEL

Meysi Natasya Sitepu (UNIVERSITAS HKBP NOMMENSEN MEDAN)
Arsen Nahum Pasaribu (UNIVERSITAS HKBP NOMMENSEN MEDAN)
Donna Ria Pasaribu (UNIVERSITAS HKBP NOMMENSEN MEDAN)



Article Info

Publish Date
07 Jun 2026

Abstract

This study aims to identify the types of language styles and determine the dominant style used by audiences in the YouTube comment section of the H3 Podcast channel. This research employs a descriptive qualitative approach based on Martin Joos’s theory of language style, which classifies language into five categories: frozen, formal, consultative, casual, and intimate. The data consist of English comments collected from three H3 Podcast videos with high audience engagement. The data were collected through documentation by selecting relevant comments and analyzed based on the linguistic characteristics of each language style. The findings reveal that four types of language styles are used, namely casual, intimate, consultative, and formal, with casual style being the most dominant. This dominance indicates that digital communication in YouTube comment sections tends to be informal, spontaneous, and expressive. The findings also confirm that Martin Joos’s theory remains relevant in analyzing language use in contemporary digital communication contexts.

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Journal Info

Abbrev

Linguistik

Publisher

Subject

Education Languange, Linguistic, Communication & Media

Description

LINGUISTIK : Jurnal Bahasa dan Sastra berisi artikel-artikel ilmiah tentang bahasa, sastra, linguistik, dan hubungannya dengan pengajaran, baik yang ditulis dalam bahasa Indonesia maupun bahasa asing. Artikel yang dimuat berupa kajian dan aplikasi teori, hasil penelitian, dan pembahasan ...